The 2026 Milan Winter Olympics is approaching, and the export of sports equipment from Anqing is fully unleashed
Recently, in the production workshop of Anqing Yongda Sports Goods Co., Ltd. (hereinafter referred to as "Yongda Sports") in Qianshan City, Anhui Province, workers are busy polishing and packaging a batch of skis, which will soon be sent to the European market. The 2026 Milan Winter Olympics is approaching, and ice and snow sports and national fitness continue to heat up. Sports equipment companies in Anqing City are seizing the opportunity to accelerate the overseas expansion of "Anqing Manufacturing" with high-quality products and innovative strength.
At present, the demand for foreign orders is very strong. We rely on a standardized production line with an annual output of 60000 skis, and with strict craftsmanship and stable quality, we have opened the door to the international market. Our products have been successfully sold to many countries and regions such as Europe and Australia, and the annual export value will increase by more than 20% year-on-year in 2025, "said Yang Neng, the head of Yongda Sports Workshop.
As a certified operator (AEO) enterprise, Yongda Sports enjoys a series of customs clearance conveniences such as priority processing of customs clearance procedures and reduced inspection rates. The policy dividends continue to translate into the core competitiveness of the enterprise in expanding overseas markets.
Faced with the export boom, Anqing Customs, a subsidiary of Hefei Customs, took the initiative to provide advanced services and accurately matched the needs of export enterprises in its jurisdiction. By conducting in-depth research and sorting out the "demand list" of enterprises, and transforming it into a "action list" for customs targeted services. Relying on the mechanism of "the customs chief delivering policies to the doorstep", customs officers provide "one-on-one" special guidance to enterprises with carefully formulated "legal education service packages", helping enterprises seize the golden opportunity of export.
The heat of the ice and snow economy continues to overflow, driving the upgrading of national fitness consumption, and the export of other sports categories is synchronously increasing. Anqing Anxin Sports Goods Co., Ltd. is the core production base of international brands such as Yonex and Columbia. According to Sun Sujuan, Senior Director of Business at the company, despite the winter season, the sports consumption boom generated by ice and snow sports has kept the orders for the company's sports shoe products at a high level.
In order to support enterprises in striving for the peak export season, Anqing Customs has innovatively launched the "one industry, one specialized team" service model, and formed a professional service team to provide full process tracking guidance for enterprises. At the same time, a "green channel" for the export of sports equipment has been established, significantly reducing customs clearance time and effectively enhancing the international competitiveness of "Anqing Manufacturing".
In recent years, the sports economy track in Anqing has continued to expand, and supporting services have been optimized synchronously. Anqing Customs will continue to innovate regulatory models, optimize service measures, accurately match the development needs of enterprises in its jurisdiction, and fully escort the "Anqing Manufacturing" sports goods to sail overseas. According to statistics, in 2025, the export of sports goods and equipment in Anqing City will reach 65.88 million yuan, a year-on-year increase of 1.3 times.