Yongpai: Go to the grassroots in the Spring Festival | Embrace China-Chic, Ningbo wooden toys and the Forbidden City IP "go out of the circle"

The factory of Hengxing Toys. Image provided by the interviewee

Yongpai Client Reporter Yan Jin Correspondent Li Sibing Li Wenjuan
　　   
In the new era of consumption wave, "China-Chic" is becoming an important force leading the market with an irresistible momentum. A group of traditional manufacturing enterprises in Ningbo are seizing this opportunity to add color to their products with Chinese elements.
On February 3rd, the reporter visited Ningbo Hengxing Toys Co., Ltd. (hereinafter referred to as Hengxing Toys) and saw that the workers in the factory were quite busy - the wood was precisely cut, and the edges and corners became smooth and rounded after polishing... Everyone was working at full speed to produce the last batch of export orders before the Spring Festival. At the end of the workshop, trucks are queuing up to load goods and send 'Made in China' overseas.
This booming scene is due to the fact that Hengxing Toys has embraced China-Chic elements and embarked on the road of integration of domestic and foreign trade. The brand "Classicworld" under Hengxing Toys has collaborated deeply with cultural IPs such as the Palace Museum to launch a series of Chinese style toys that embody Eastern aesthetics.
This Purple Forbidden Xiangyun Hot Pot combines the red and auspicious cloud patterns of the Forbidden City, allowing children to unconsciously experience the charm of Chinese culture through hands-on assembly. It is not only a best-selling item in our Tmall flagship store, but also popular among overseas families, becoming a popular choice in the festival and gift market, "said Xiao Xiafen, Chairman of Hengxing Toys.
In addition to this popular product, the reporter also saw in the sample room of Hengxing Toys the "Purple Forbidden Four Seasons" magnetic sticker inspired by the elements of the Forbidden City, the auspicious "Zhou Grabbing" gift box, and the ancient pearl string... These products not only carry a strong "New Year's flavor", but also conform to consumers' pursuit of ritual, becoming popular choices for family interaction and gifts from friends and family during the Spring Festival.
Our philosophy is to create toys with heart, bringing joy and wisdom to children around the world, "Xiao Xiafen told reporters. Currently, the company's products are selling well in both domestic and international markets, and its" Kelaisai Tmall Flagship Store "has accumulated 260000 fans. By 2025, the company's independent brand overseas sales amount will exceed 6 million US dollars.
The deep integration of Chinese aesthetics and traditional products has become a new growth point for Ningbo enterprises to explore the international market. According to statistics from Ningbo Customs, in 2025, the export of cultural products in Ningbo will reach 38.48 billion yuan, a year-on-year increase of 5%. Ningbo enterprises represented by Hengxing Toys are enhancing the brand value of "Made in China" going global through cultural empowerment.