Escort the "Warmth" Import Customs to Ensure Stable Supply of Winter Cold proof Clothing in the Market

In the midst of nine cold days, the demand for cold resistant clothing in the domestic market continues to rise. Shanghai Customs is making every effort to ensure the efficient and safe transportation of warm weather clothing to the domestic market, which is a vital component of people's livelihood. Recently, a total of 7068 pieces of goods, including down jackets, shoes, etc., entered the warehouse of Honglin Logistics (Shanghai) Co., Ltd. Logistics Park Branch under the efficient supervision of Shanghai Waigaoqiao Bonded Zone Customs (hereinafter referred to as "Bonded Zone Customs") under the Shanghai Customs. The project leader of the company stated that the bonded zone customs have opened a "green channel" and guided them to make good use of measures such as "early declaration" and "two-step declaration" to seize the best sales window period. In 2025, the total value of imported warm clothing under the supervision of the customs was 390 million yuan, a year-on-year increase of 33.2%.

The winter clothing industry has strong seasonality and fast iteration, and time is the lifeline of enterprises. To this end, Shanghai Customs has implemented precise measures to facilitate the inspection of imported first release consumer goods, innovated the "white list+differentiated qualification assessment" inspection mode, and included 22 multinational enterprises, 26 brands, and over 10000 new autumn and winter clothing confirmed through safety risk assessment in the first release white list, achieving rapid inspection and release, allowing the latest trendy styles to compete for "freshness" on the market. In December 2025, the value of imported goods for the first time increased by over 150% month on month, and the overall clearance time was reduced by more than 80%.
At the same time, Shanghai Customs has comprehensively promoted the General Administration of Customs' system for accepting imported clothing, combining its advantages of being able to declare and use without the need for advance application or testing with the initial economic facilitation measures to form policy complementarity. In the second half of 2025, Shanghai Customs will release 36100 batches of imported clothing under the credit mode, with a value of 520 million yuan, serving more than 30 brand headquarters enterprises, significantly reducing the time and compliance costs of enterprises.
While continuously improving customs clearance efficiency, Shanghai Customs insists on prioritizing safety supervision, achieving precise control of imported clothing through the construction of a "risk profile", and concentrating regulatory resources on high-risk objects. Since the second half of 2025, multiple batches of imported clothing that were found to be unqualified in safety, health, and environmental protection projects, including excessive formaldehyde in baby jackets and unqualified ropes in children's clothing, have been returned or destroyed in accordance with the law. Relevant problematic enterprises and similar risk products have been accurately tracked to ensure the organic unity of "fast communication" and "manageable".
The 'warm' service is not only reflected in macro policy innovation, but also further refined and implemented in the 'capillaries' that solve personalized pain points for enterprises. Xuhui Customs (hereinafter referred to as "Xuhui Customs"), a leading enterprise under the jurisdiction of Shanghai Customs, is known for its high-end lightweight down jackets and other warm products, which are highly favored by the market. However, the declaration of franchise fees associated with the import of high-tech clothing has long been involved in the company's efforts due to its strong professionalism and complex accounting. To this end, Xuhui Customs has launched a special assistance mechanism, established a "one enterprise, one file" supervision service ledger, interpreted in detail the declaration requirements and tax payment price accounting regulations, and guided enterprises to use information technology to collect data in advance and conduct intelligent audit testing. Since 2025, the customs has provided special guidance to enterprises 8 times, reducing the average processing time by 40% and achieving zero late fees. The precise service of customs has given us peace of mind, "said Tang Xiaojie, the tax director of Fast Retailing (China). Now that companies can invest their core resources in market expansion, it has further strengthened their confidence in deeply cultivating the Chinese market.