Personalized Manufacturing in Rizhao is Popular Overseas (Image)
The picture shows customs officers conducting research on baby crib export enterprises, photographed by Shi Wanli
Recently, at the agricultural vehicle delivery site of Shandong Rizhao Wuzheng Group, 430 three wheeled vehicles were ready to go. With the sound of the engine, the vehicles slowly drove out and will be shipped from Rizhao Port in Shandong to Africa by sea.
In recent years, Rizhao, Shandong has continuously seized opportunities for the integration of port, industry, and city development, relying on the advantages of manufacturing industries such as mechanical processing to promote customized and specialized products to set sail and sell globally. By 2025, there will be 637 newly registered and filed enterprises in Rizhao, and products such as mini excavators, baby beds, and new materials produced in the jurisdiction will be sold well in more than 110 countries and regions.
Local personalized adaptation is one of the winning strategies for enterprises going global. For example, in response to high temperatures, gravel roads, and high-frequency heavy loads in African mining areas, upgrading heat dissipation and tires, optimizing container leak prevention, improving climbing and endurance, and adapting to unpaved roads and long-term operations; Upgraded four-wheel drive, hydraulic steering, and lifting for the sparse soft terrain and high humidity of Southeast Asian palm gardens, with waterproof and mud resistant body to ensure durability in rainforest climates.
The production schedule has reached March, and the order volume has increased by 130% year-on-year, mainly sold to countries and regions such as Ghana and Mali, "said Yu Zhenjiang, Deputy Minister of International Cooperation Department of Wuzheng Group. The group will export 34000 vehicles in 2025, a year-on-year increase of 209%, and its overseas market share of diesel tricycles will reach 80%.
To support enterprises in expanding their markets overseas, Rizhao Customs, a subsidiary of Qingdao Customs, has continuously strengthened its services to key foreign trade enterprises. We closely contact foreign trade enterprises, work together with commerce, taxation and other departments to timely help enterprises coordinate and solve difficult problems, and support enterprises to 'go global' and participate in overseas exhibitions, "said Sun Baotong, head of the Comprehensive Business Department of Rizhao Customs. At the same time, we provide special guidance on export country policies and regulations to help enterprises expand their markets and grab orders.
In addition to industrial products that meet local demands, some niche consumer goods with unique needs are also favored by overseas markets. At Rizhao Beian Wood Industry Co., Ltd., a batch of export baby crib orders are being expedited for production.
At present, the orders have been scheduled until mid April, and the vast majority are prepared for large online shopping platforms in Europe and America, "said Liu Zhao, the manager of the company's international trade department.
It is understood that the company currently has 4 furniture production lines and supporting facilities and equipment, and its main export products are baby beds, walking beds, clothes changing racks, bathroom stools, etc. By 2025, the company will export over 400 containers of goods with a total export value of over 80 million yuan, ranking among the top sellers in the industry on overseas platforms.
Our focus is mainly on the European and Middle Eastern markets, making baby beds and matching bedroom home furnishings. With suitable orders, we will also develop personalized products such as baby related washbasins. "Regarding the company's development goals for 2026, Liu Zhao said.
Chen Wei, Deputy Director of Rizhao Customs, stated that the customs will continue to deepen the promotion of activities such as "face-to-face communication between customs and enterprises" and "door-to-door policy delivery by customs officials". With the support of new formats such as cross-border e-commerce, the "cross-border e-commerce+industrial belt" action will be carried out to help more enterprises open up international sales channels. (Liu Yaxin, Gu Lijia, Liu Li/Wen)