Zhejiang produced ice and snow sports equipment accelerates its overseas expansion

With the approach of the 2026 Milan Cortina Winter Olympics, the popularity of the "ice and snow economy" continues to rise, and the demand for sports equipment such as skiing equipment increases, leading to more export orders from related production enterprises.

Recently, more than 60000 pairs of ski goggles produced by Zhejiang Yuanjing Sports Goods Co., Ltd. will be shipped to Europe after being supervised by Taizhou Customs officers. In recent years, ice and snow sports equipment has become a new growth point for our exports, "said Wang Jialu, the company's foreign trade manager." By 2025, our ski goggles exports will reach 69 million yuan, an increase of 41.1%. Currently, we are rushing to produce the fifth batch of orders prepared for the European skiing season

As one of the earliest domestic enterprises engaged in the research and production of sports products, the company has been focusing on the production and manufacturing of ice and snow sports equipment such as ski goggles, skis, and sports helmets for many years. Its products are exported to more than 30 countries and regions including Austria. Enterprises expect that ski goggles orders will continue to grow in 2026, driven by the Winter Olympics.

Equally busy is Zhejiang Yiwei Intelligent Technology Co., Ltd. In the company's production workshop, each electric surfboard product undergoes board processing, motor components, adjustment testing, and other processes to complete the entire production process, waiting to be packaged and exported overseas.

We started exporting at the end of 2022, thinking that the sales of niche products in the foreign trade market would be limited. However, with the impact of major events and the heating of the sports economy, our orders have also increased, and our confidence has become stronger. By 2025, the company's exports will grow by over 70%, "said Xu Huiru, the company's foreign trade manager.

To assist enterprises in seizing the opportunities of the "ice and snow economy", Taizhou Customs under Hangzhou Customs has gone deep into the production line and promoted the precision of policy supply. By guiding enterprises to make good use of convenient measures such as advance declaration, we provide comprehensive support for enterprises to expand into international markets. At the same time, the customs also formulated personalized assistance plans based on the manufacturing process and product labeling characteristics of ski goggles and skis, enhancing the quality control capabilities and innovative research and development awareness of enterprise products, and helping "Made in China" ice and snow equipment to smoothly enter the international market.

As the Winter Olympics approaches, it has not only sparked a wave of ice and snow sports equipment going abroad, but also opened up a broader international market for the export of other professional sports equipment and related products. More and more Zhejiang enterprises are seizing the "sports economy" export boom.

In the factory area of Zhejiang Jinnaisi Sports Equipment Co., Ltd., 8 sets of autonomous gymnastics equipment are being packaged and will be shipped to Italy soon. In 2025, our company's export orders to Italy will increase significantly, with a year-on-year growth of nearly 40% in value, "said Zhou Qin, the foreign trade manager of the company.

Against the backdrop of the continuous release of dividends from the "Olympic economy" and "ice and snow economy", Zhejiang made sports equipment continues to be popular in the international market. According to statistics, Zhejiang's sports goods exports will reach 35.7 billion yuan in 2025, a year-on-year increase of 11.4%. (Ye Tong Future, Guan Liuyi, Gao Junye, Bao Jianzhong/Text)