China Blue News: Seizing the Ice and Snow Sports Trend, Zhejiang Enterprises Actively Explore Overseas Markets

China Blue News Jingshi News reporter Wang Xinnan
　　   
In Yuyao, Ningbo, a group of enterprises have keenly seized the global trend of ice and snow sports, actively explored overseas markets through technological innovation and product upgrades, and brought "Made in China" sports products to the world.
According to statistics, in 2025, Ningbo Yuyao will export ice skates, ski suits, ski bags and other "ice and snow economy" related products worth 57.66 million yuan, a year-on-year increase of 93.7%. Ningbo Feile Sports Goods Co., Ltd. specializes in producing sports goods such as roller skates and ice skates. Over 70% of the products are sold overseas, covering more than 100 countries and regions around the world.
Gong Wenbo, Manager of the Foreign Trade Department of Ningbo Feile Sports Goods Co., Ltd.: In recent years, there should be some growth in ice and snow products, mainly from colder countries such as Northern Europe and then Russia.
Ningbo Xueying Sports Equipment Technology Co., Ltd. started with OEM production of foreign brand ski gloves, and gradually launched its own brand of heated drying backpacks for ski boots through continuous increase in research and development investment, successfully seizing the new opportunities brought by diversified and personalized outdoor sports consumption.
Yuan Yongkang, General Manager of Ningbo Xueying Sports Equipment Technology Co., Ltd.: We are developing and understanding the needs of our customers to further improve this product and increase sales volume. There are now more product categories, from three to five in the past to over ten now, and new products are constantly being developed.
While enterprises actively innovate and expand their markets, Yuyao Customs also provides efficient customs clearance services to safeguard their overseas expansion. By optimizing the customs clearance process and implementing personalized policy guidance, various difficulties in the export process can be effectively solved, helping enterprises to "go into battle with light equipment".
Jin Jianxing, Chief of the Comprehensive Business Department II of Yuyao Customs under Ningbo Customs: Strengthen commodity classification, intellectual property protection, cross-border e-commerce export guidance and other work to increase trade certainty; At the same time, during the peak period of product exports in this sector, we will guide the application of convenient measures such as advance declaration and appointment clearance to ensure that new products and orders from enterprises can quickly and smoothly reach overseas customers.