White goods sell well in the African market

Recently, a batch of household air conditioners worth $75000 completed customs clearance procedures in the production workshop of Haier Overseas Electrical Appliance Industry Co., Ltd. in Qingdao, Shandong, and are about to be exported to Nigeria.

We have entered the market with customized and personalized independent brand innovation, continuously launching new products that meet the needs of local users, and gradually becoming an important participant in the African home appliance market, "said Liu Xingmei, the customs manager of the company. In the first 11 months of this year, the company's trade exports to Africa achieved double-digit growth year-on-year, with particularly eye-catching orders from countries such as Nigeria and Algeria.

As one of the important cooperation regions for China to jointly build the "the Belt and Road", Africa's trade cooperation with China is deepening. The bilateral trade volume has shown a strong growth trend in recent years, especially the export volume of household appliances. Moreover, due to the generally hot and dry climate in Africa, the continuous high temperature living environment has increased the demand of local consumers for "cooling and preservation", and the sales of refrigeration appliances such as freezers, refrigerators, and air conditioners have grown particularly rapidly.

To help enterprises seize export opportunities, Qingdao Dagang Customs, a subsidiary of Qingdao Customs, uses the AEO golden signboard as a shield to accurately connect with enterprise demands, help enterprises reduce costs, and fully enjoy benefits. We continue to increase our efforts in cultivating AEO (Authorized Economic Operator) enterprises, guiding them to pay attention to the mutual recognition and facilitation measures of AEO among customs in Africa. Through various methods such as centralized cultivation and simulated certification, we help enterprises improve their trade security compliance system. ”Liu Shuxia, the head of the Enterprise Credit Management Department at Qingdao Dagang Customs, introduced, "At the same time, we conducted on-site research on refrigeration household appliances such as refrigerators, freezers, and air conditioners that have a large sales volume in Africa. We deepened the contact mechanism between customs and enterprises, understood the product stocking, port collection, and shipping plans in advance, and tailored export supervision plans

After obtaining AEO advanced certification, we have successfully enjoyed the preferential and convenient measures provided by mutually recognized countries, greatly enhancing our competitiveness and reputation in the international market. ”Liu Xingmei said.

At the same time, in order to break down the trade barriers for enterprises to "go global", Qingdao Dagang Customs actively plays the role of enterprise coordinators, helping enterprises to timely understand the updates and dynamics of relevant technical regulations and standards in Africa, organizing technical trade measures and services throughout the entire chain, guiding enterprises to improve their quality control capabilities, and enabling home appliances to "reduce costs and speed up" their overseas expansion.

We actively promote policies that benefit enterprises, such as tax reduction and exemption, proactive disclosure, and origin tariff concessions, through activities such as' Customs Chief's Door to Door Policy Delivery '. Combined with diversified customs clearance models such as' early declaration' and 'direct loading upon arrival', we continue to optimize the business environment at ports and accelerate the entry of more high-quality, intelligent, and green Chinese household appliances into thousands of households in Africa, "said Zhang Hongjie, head of the Inspection and Quarantine Department of Qingdao Dagang Customs.

According to statistics, from January to November this year, the total export of household appliances from Shandong Province to Africa was 2.88 billion yuan, a year-on-year increase of 16.5%. (Li Meng, Wang Ying/Text)