Jiangxi Mechanical Keyboard Enters Southeast Asian Market
Recently, in the production workshop of Jiangxi Anda Electronics Co., Ltd. (hereinafter referred to as "Anda Electronics"), the automated production line is running at high speed, and more than ten precision processes such as keycap injection molding, circuit board bonding, and button touch calibration are being carried out in an orderly manner. A batch of mechanical keyboards suitable for esports equipment, waiting for customs inspection and supervision, are ready to be shipped in bulk to Southeast Asian countries such as Vietnam and Indonesia.
Since the beginning of this year, the demand for smart keyboards and industrial specific keyboards in the Southeast Asian market has continued to rise, and our company's export orders have increased by more than 35% year-on-year. We have received the third batch of orders this month, and we really want to quickly import materials, expedite production, and deliver each order on time. However, at the beginning, we didn't know how to quickly handle the processing trade manual, so we contacted customs for help, "said Huang Qiaoping, the head of customs affairs at Anda Electronics.
After understanding the demands of the enterprise, Qingshanhu Customs, a subsidiary of Nanchang Customs, took the initiative to provide on-site assistance, explained in detail the policy requirements of bonded supervision, helped the enterprise sort out the production process of "flexible printing keyboard circuit", and guided the enterprise to standardize the declaration form loss. At the same time, through the "Internet plus+Customs" platform, we quickly established an electronic manual for processing trade for enterprises, and handled the manual filing, change, write off and other procedures in a "one-stop" manner. We shortened the review time to one working day, and reduced the risk deposit by about 1.86 million yuan, effectively easing the pressure on enterprises' funds.
Our company focuses on the processing of core components such as flexible printed keyboard circuits and film switches. With advanced equipment and 19 domestic patented technologies, we create lightweight and bendable flexible products that meet the diverse needs of modern electronic devices. After assembly by downstream manufacturers, our products enter the global consumer market, and end customers include well-known brands such as LENOVO, HP, DELL, BENQ, etc. With the assistance and guidance of customs, the company's business has developed rapidly. Currently, the European market accounts for 35%, the North American market accounts for 28%, and the Southeast Asian market has the fastest growth rate this year, with an annual growth rate of 18%. ”Xiong Rui, the person in charge of Anda Electronics, said happily.
According to statistics, in the first 11 months of this year, the total export value of printed circuit products in the jurisdiction of Qingshanhu Customs was about 190 million yuan, a year-on-year increase of 3.1 times.
Next, Qingshanhu Customs will continue to deepen the "Smart Customs Strong Country" initiative, advance the "1269 Action Plan for Modernization of Key Manufacturing Industry Chain in Jiangxi Province (2023-2026)", continuously optimize regulatory models, enhance service efficiency, and help the electronic information industry move towards high-end international markets.