Fresh French Red Wine Enjoys China (Image)

The picture shows a customs officer conducting a physical inspection of imported French red wine at the constant temperature red wine warehouse in Qianhai Comprehensive Bonded Zone. Photo by Tang Zhenglong

Recently, a truck loaded with French red wine slowly drove into the Qianhai Comprehensive Bonded Zone in Shenzhen. After efficient supervision and rapid verification by the customs officers of Shekou Customs under Shenzhen Customs, this batch of red wine carrying French style has been successfully stored in the professional wine warehouse in the area, and will be accurately delivered according to the order in the future.

This year marks the 61st anniversary of the establishment of diplomatic relations between China and France. As domestic consumers' demand for imported red wine becomes increasingly diverse and their quality requirements continue to improve, they have also put forward higher requirements for the efficiency and convenience of the wine import channel. Relying on the location and policy advantages of the Qianhai Comprehensive Bonded Zone, Shenzhen Customs has opened up an efficient channel for the import of French red wine, enriching the dining table choices of citizens and injecting "customs momentum" into deepening Sino French trade.

Red wine storage requires extremely high temperature and humidity, and under the high temperature and humidity climate in Shenzhen, ordinary warehouses are difficult to meet long-term preservation needs, "said Li Ke, Customs Affairs of China Merchants International Cold Chain (Shenzhen) Co., Ltd

Shenzhen Customs has fully demonstrated the advantages of the "bonded stocking" model for cross-border e-commerce sellers on platforms such as Tmall Global and JD International in the Qianhai Comprehensive Bonded Zone. After the enterprise imports red wine in bulk to the comprehensive bonded zone and completes customs clearance, it can be directly shipped according to consumer orders. Compared to the overseas direct mail delivery time of more than half a month, this model not only ensures the traceability of genuine products, but also achieves "3-7 days delivery after placing an order". At the same time, the customs will implement account book management for cross-border e-commerce online purchase of bonded imported goods, and set up dedicated electronic account books for online purchase of bonded imported goods on a warehousing enterprise basis, with dedicated accounts and management.

The Qianhai Comprehensive Bonded Zone has brought well-known French wineries to the doorstep of domestic consumers, "said Zhong Kai, Deputy Director of the Supervision Department of the Qianhai Comprehensive Bonded Zone at Shekou Customs