The 'small pen holder' drives the development of overseas industries
After entering the new school season, in recent days, the production workshops of major pen making enterprises in Lishui City have been fully operational. After multiple processes such as slotting, inlaying, and painting, each piece of raw wood board has been transformed into various pencils and continuously sent to various parts of the world.
Qingyuan County, Lishui City, is a well-known pencil characteristic town in China and an important pencil production base in the country. The local pen making industry has a profound foundation and a complete industrial chain, with more than 40 upstream and downstream enterprises in the pencil industry, gathering a group of strong pen production and foreign trade enterprises. Pencils are exported to many countries and regions such as Europe, America, Southeast Asia, and the Middle East all year round.
Orders from customers in Russia, France, and other countries are intensifying production. This year, our turnover for pencils and eyebrow pencils has exceeded 30 million yuan, and our business volume is steadily increasing, "said Wu Luyan, a foreign trade salesperson at Jiuling Brush Co., Ltd. located in Qingyuan County. The secret to the company's good sales is independent brand innovation. Since 2003, Jiuling Brush has been dedicated to the design, research and development, and marketing of mid to high end pencils, while also deepening its brand connotation and enhancing product added value. The company's products such as "Feiyan", "Youth Pie", and "Nioni" have successively won provincial and municipal famous trademark honors. Among them, the "Nioni" brand charcoal pencil has become a high-end product in the art industry, with registered trademarks in 16 countries and profits hundreds of times higher than ordinary pencils.
In order to assist stationery product enterprises "Made in Lishui" in seizing the opportunity to "go global", Lishui Customs organized business backbones to conduct "one-on-one" on-site services in enterprises, helping them build import and export compliance systems, promoting proactive disclosure policies, helping enterprises identify and avoid trade risks in advance, and building a "safety line" of compliance. In addition, in response to the problems of high logistics costs and long inspection travel times for enterprises in mountainous areas, Lishui Customs has implemented convenient measures such as "advance declaration+appointment inspection+remote video" to significantly reduce customs clearance time, guide enterprises to make full use of the policy dividends of free trade agreements, promote beneficial services such as "e-printing" of certificates of origin, reduce export costs for enterprises, and enhance the international competitiveness of products. According to statistics, from January to July this year, the export of pens and their parts in Lishui City exceeded 300 million yuan.
Next, Lishui Customs will continue to optimize the foreign trade business environment, refine measures to assist enterprises in overcoming difficulties, continuously improve the level of customs clearance convenience, solve the problem of mountainous enterprises going abroad, and use precise supervision and high-quality services to help "Made in Lishui" stationery products set sail overseas, injecting new momentum into the local high-level opening-up to the outside world.