240000 fan hats "heat up" World Cup (picture)
The picture shows a customs officer learning about the export situation of products in the enterprise exhibition hall, photographed by Yu Ying
The 2026 World Cup between the United States, Canada, and Mexico has attracted worldwide attention, and the intense competition on the green field is echoed by fans wearing various sports hats and waving flags and shouting. With the popularity of the "cup economy", the World Cup merchandise has become a hot item this summer.
On July 16th, I walked into the production workshop of Qingdao Xinruitong Hat Manufacturing Co., Ltd. Dozens of equipment were operating in an orderly manner, including cutting and cutting, hat body splicing, ironing and shaping, and finished product inspection... The entire production chain was clearly divided into tasks, and more than a hundred workers were rushing to produce orders in an orderly manner.
The World Cup peripheral hats belong to mid to high end customized products, with much higher requirements for production technology than ordinary products, and even more stringent tests for embroidery technology. "Liu Guotao, the person in charge of the company, introduced that in order to make machine embroidery reach the level of precision of hand embroidery, he led a technical team to repeatedly experiment and adjust, strictly controlling every process such as plate making, sampling, calibration, and machine operation. After a month of hard work, they finally passed the sample acceptance smoothly.
Since then, the customer has placed multiple additional orders, totaling 240000 units, covering exclusive styles from over ten participating countries such as the United States, Mexico, and Argentina.
The order stocking period is concentrated and the delivery time is tight. Any slight delay in each link will affect the final delivery, "said Liu Guotao.
Jiaozhou Customs, a subsidiary of Qingdao Customs, has implemented a "one enterprise, one policy" service mechanism, formed a professional team to coordinate, comprehensively sorted out various nodes that affect the overall customs clearance time, and timely coordinated with port departments to ensure export timeliness. At the same time, customs officers went to enterprises to carry out legal education and introduce relevant policies on customs intellectual property protection.
The stable customs clearance efficiency and attentive service have enabled us to deliver our World Cup stocking orders on time. In the first half of this year, the company exported 12.4161 million yuan, a year-on-year increase of 30.3%, "said Liu Guotao.
It is reported that there are currently more than 400 hat making enterprises in Jiaozhou, with an annual output of nearly 500 million mid to high end sports hats and leisure hats, with an output value of about 3.5 billion yuan, sold to more than 100 countries and regions. (Yu Ying, Guo Tangqi, Li Zhiyue/text)