'Cold' products break through the 'hot' market, hoping to produce themed ice cream and enter the World Cup
The 2026 World Cup between the United States, Canada, and Mexico is in full swing, and a three-dimensional cultural and creative ice cream that combines elements of the World Cup and football is making its debut in overseas markets with the help of the tournament. This is the second time that Xile Ice and Snow (Hebei) Food Co., Ltd. has launched innovative products to enter the international market after its series of products went global for the first time earlier this year, adding another highlight to the "Ji Huo Hai" strategy.
Xile Ice and Snow is a young enterprise established in September 2023.
At the beginning, we were not familiar with the laws, regulations, and product standards of the international market, "said Hu Shuo, the head of the company. At the end of 2025, when the company faced its first foreign order, although it intended to expand its business, it dared not rashly accept the order.
After understanding the demands of the enterprise, the "Customs Assistance Baoding" work team of Baoding Customs quickly responded and formulated a "one enterprise, one policy" regulatory service plan. Systematically review the latest regulations on frozen beverages in exporting countries, and compare the standards for additive use and nutrition labeling specifications one by one; Guide enterprises to improve hygiene standard operating procedures, quality traceability systems, etc., covering key links in the entire chain such as raw material acceptance, product processing, pasteurization, quick freezing and storage, and cold chain transportation; Carry out special training to effectively safeguard the bottom line of export food safety.
Export ice cream has very high requirements for customs clearance time, and any temperature fluctuations may affect product quality, "said Dong Shiwei, Deputy Director of Baoding Customs. In order to help enterprises seize the golden window period of the World Cup, the customs have opened convenient channels such as" appointment inspection "and" reporting inspection "for enterprises, implemented a" 7 × 24 hour "emergency response mechanism, and ensured timely issuance of certificates and fast customs clearance of goods.
The longer road is still being paved. We have intervened in advance to provide guidance and benchmark the relevant national import food access standards, from planning workshop layout to preparing system documents, to help enterprises identify and fill in gaps one by one, "said Ren Hongmin, head of the Enterprise Management and Inspection Department of Baoding Customs.
From breaking the ice of regulations to speeding up customs clearance, from building a foundation of quality to expanding the market, Baoding Customs provides precise protection for "Hebei goods going abroad" with "one enterprise, one policy". As of now, we have exported 21.8 tons of ice cream for 1.9803 million yuan. We hope to combine traditional Chinese cultural IP with high-level manufacturing capabilities and continue to explore international markets. ”Hu Shuo stated. (Ren Hongmin, Wang Fei/article)