Linyi Hardware: 'Upgrading Good Products' Exported to Europe

On May 14th, walking into the production workshop of Linghang Hardware Tools Co., Ltd. in Yihe New District, Linyi, the robotic arm is precisely grasping the parts and accelerating the production of a batch of high-end car wash water gun accessories to Europe.

The workers now only need to observe the operation of the machines nearby, and one worker can simultaneously monitor three machines, "said the company's chairman, Shi Peicai. Thanks to automation transformation, production efficiency has been greatly improved, and orders have been scheduled until August this year.

It is understood that the company has long been trapped in low-end processing, relying on simple assembly and intermediary distribution to make a living, with a single product and meager profits. Relying on the international development opportunities of Linyi Mall, the company actively breaks out of the old track and goes to various foreign trade exhibitions to connect with customers and explore direct sales channels.

However, the journey to the sea is not smooth sailing.

At that time, the factory was small and the supporting facilities couldn't keep up. Russian customers shook their heads when they saw it, worried that our production capacity couldn't guarantee their orders. "Kou Jianmei, the head of the sales department of the company, said that it was difficult to sign large orders at that time.

Repeated restrictions on orders have made companies deeply realize that in order to establish a foothold in the international market, they must fill the gaps in production capacity, deepen independent research and development, and strengthen local brands. After understanding the demands of the enterprise, the local government took the lead in providing services and, in just two months, revitalized an idle and inefficient factory, meeting the demand for expansion space for the enterprise.

Later on, the company not only completed the upgrading of its factory buildings and comprehensive technological transformation of its production lines, but also held 24 national patents, established a complete production system for the entire industry chain, and fully integrated with international market demand. At present, the enterprise has 60 professional production lines with an annual output value of 230 million yuan.

With the expansion of export business, there is an increasing demand for enterprises to understand foreign trade policies. In order to assist Linyi Good Products in efficiently going global, Linyi Customs, a subsidiary of Qingdao Customs, has taken the initiative to provide services by setting up a "Customs Service Commissioner" and carrying out the "door-to-door policy delivery" activity, customizing "one enterprise, one policy" service packages for enterprises, guiding enterprises to make good use of policy dividends, effectively reducing export costs, and enhancing international market competitiveness. According to statistics, in the first four months of this year, the export freight volume of hardware components in Linyi City was about 59000 tons, a year-on-year increase of 6.2%.

Previously, Russian customers who dared not place large orders have now become our stable major customers, "said Shi Peicai, stating that there will be a significant increase in purchase orders in the second and third quarters of this year. (Xu Rui, Liu Shiquan, Liu Ziyan/text)