Weihai Ice and Snow Equipment Export Ignites Ice and Snow Sports Trend

Currently, the Milan Winter Olympics is in full swing, and global enthusiasm for ice and snow sports continues to erupt. This not only ignites a wave of public participation in ice and snow sports, but also brings new opportunities for the export of domestic ice and snow equipment.

Recently, a batch of containers loaded with skis and ski boots, under the supervision of Weihai Customs under Qingdao Customs, completed all procedures such as declaration and inspection, and were shipped from Weihai Port in Shandong Province to overseas, entering the hands of global ice and snow sports enthusiasts.

As an important gathering area for the manufacturing and export of ice and snow equipment in northern China, Weihai, Shandong has nearly 10 manufacturing enterprises for various types of ice and snow sports equipment, and has cultivated industry leaders such as Kaitai Sports Goods Manufacturing (Weihai) Co., Ltd. Its products cover a full range of categories such as skis, sleds, and snowshoes, and have multiple top global skiing brands, which are exported to 12 countries and regions around the world. With the "ice and snow economy" boom brought by the Winter Olympics, "Weihai made" ice and snow equipment is seizing the global market with excellent quality.

The ice and snow equipment industry belongs to the precision manufacturing industry, and the export of products requires high customs clearance timeliness and regulatory accuracy. Previously, constrained by traditional regulatory models, enterprises faced difficulties such as cumbersome raw material verification, complex customs clearance processes, and tight order delivery cycles, which to some extent affected the expansion of overseas markets.

To overcome development bottlenecks, Weihai Customs has integrated regulatory services into the entire production, logistics, and export chain of enterprises based on industry characteristics. It innovatively implements electronic account book "item number level" supervision, achieves accurate correspondence between customs system filing "item numbers" and enterprise ERP system "item numbers", greatly improves inventory and verification efficiency, and effectively reduces enterprise manpower investment. At the same time, the customs will comprehensively promote convenient measures such as "advance declaration", "appointment clearance", "immediate declaration and review, immediate inspection and release", and open up the "last mile" of goods export.

Our export clearance efficiency has increased by more than 50% compared to the past, operating costs have been reduced by more than 20%, and order delivery cycles have been significantly shortened. In January of this year, the company's export value exceeded 10 million yuan, "said Cong Xiao, the customs director of the company. Customs" part number level "supervision and convenient clearance services allow enterprises to handle all export business without leaving their homes, and declaration data can be approved on the same day, saving a lot of manpower and material costs.

The development and changes of Kaitai Sports Goods Manufacturing (Weihai) Co., Ltd. are a microcosm of Weihai Customs optimizing regulatory services and helping improve the quality and efficiency of ice and snow equipment exports. In order to continuously promote the high-quality export of ice and snow equipment from Weihai, Weihai Customs has thoroughly implemented the requirements of the "15th Five Year Plan", solidly promoted the construction of a smart customs and the "Smart Customs Strong Country" action, and provided precise guidance to enterprises around quality management and export processes.

The relevant person in charge of Weihai Customs introduced that through forms such as "face-to-face customs clearance", they provide policy interpretation for enterprises, guide them to make good use of measures such as "early declaration" and "two-step declaration", continuously optimize operational processes, accelerate inspection and release speed, solve practical problems such as backlog of goods and urgent orders, and ensure fast and safe delivery of ice and snow equipment orders.

At the same time, in order to ensure the successful export qualification of snowboard wood cores, the customs has dispatched technical backbone personnel to the enterprise production line multiple times, guiding the enterprise to do a good job in raw material management and self inspection and self-control, ensuring that the products meet the standards and requirements of foreign markets. In 2025, the export value of ice and snow equipment under the supervision of Weihai Customs will reach 410 million yuan.

Next, Weihai Customs will closely adhere to the requirements of high-quality development during the 15th Five Year Plan period, focus on the urgent needs and concerns of enterprises, continuously innovate regulatory service models, optimize the port business environment, help Weihai's ice and snow equipment industry further expand its global market, cultivate and strengthen new foreign trade drivers, and contribute customs strength to the high-quality development of foreign trade during the 15th Five Year Plan period. (Yu Xiaona/Text)