New Year's Flavor Red Envelopes Sold Worldwide (Image)

The picture shows: Customs officers conducting research on the production situation of exported products by enterprises. Photo by Chen Sihui

As the Spring Festival approaches, red envelope production enterprises in Shaodong, Hunan have also ushered in the busiest season. Entering Yongji Paper Products Co., Ltd. in Shaodong City, machines roar in the workshop, and batches of red paper with patterns such as zodiac animals, horses, and New Year paintings are rapidly formed by the operation of the fully automatic flat plate hot stamping machine. Workers shuttle around the production line, skillfully sorting and packaging. The company's general manager Yang Yiming said that the company has exported more than 12 million red envelopes this year.

At present, there are more than 200 red envelope production enterprises in Shaodong City, and their products are exported to 19 countries and regions. The red envelopes, while being exported overseas, also bring a strong Chinese New Year flavor.

Recently, Liu Guanglu, Deputy Director of the Supervision and Audit Department of Shaoyang Customs, and his colleagues came to Yongji Paper Products Co., Ltd. in Shaodong City to interpret policies related to origin and customs protection of intellectual property rights for the enterprise. Red envelopes are characteristic products that carry traditional Chinese festival culture. Based on the characteristics of the industry, we focus on providing services in intellectual property protection and trade facilitation. "Liu Guanglu introduced that in order to help improve profit margins, customs guided red envelope production enterprises to self export through cross-border e-commerce and other means. Since 2025, Shaoyang Customs has provided intellectual property filing and other services for cultural goods enterprises in Shaodong City more than 20 times, and the local cultural product export volume exceeded 170 million yuan throughout the year.

Under the promotion of intellectual property customs protection, enterprises are also more willing to carry out design innovation and enhance product cultural added value. On the design table of Yongji Paper Products, there are a wide variety of classic styles outlined in the pattern of Tantou woodcut New Year paintings, cute cartoon God of Wealth styles, and gilded Horse Year zodiac styles with galloping horses... each with its own characteristics. Yang Yiming introduced that at present, the company has more than 50 series and more than 400 varieties of red envelopes on sale, including both traditional auspicious patterns and new China-Chic fashions. The products have gradually expanded from a single festival purpose to multiple fields such as gifts and collections. (Lin Jun, Chen Liyingzi/Text)