The fragrance of Putian cuisine wafts through Hong Kong and Macau

As the New Year of the Horse approaches, the consumption of New Year goods continues to heat up, and various types of cuisine with Putian characteristics are going abroad one after another, ushering in a wave of "New Year export trend".

In the production workshop of Fujian Yitai Food Development Co., Ltd., workers are busy packing batches of garlic bones, beef ribs and other products into containers. After passing the supervision of Putian Customs under Fuzhou Customs, this batch of frozen food weighing 4.5 tons will be transported to major markets and supermarkets in Hong Kong and Macau.

Fujian Yitai Food Development Co., Ltd. is a modern frozen food enterprise mainly producing livestock, poultry, and seafood. With an annual production capacity of up to 1 million tons, it is a leading enterprise in the local food industry in Putian. The company mainly supplies frozen foods such as beef, pork, and seafood to the Hong Kong and Macau markets, which require high storage and transportation conditions and relatively high logistics costs. Putian Customs takes the initiative to provide advanced services, actively promotes the "green channel" for local inspection of agricultural and food products, and opens up customs clearance checkpoints for enterprises, effectively reducing their comprehensive export costs.

With the support of the customs, our company's export volume will increase by 96% year-on-year in 2025. Now it is the peak consumption season of the Spring Festival again. In order to seize the opportunity, we have launched a stocking plan one month in advance, "said Zou Chujian, the person in charge of Fujian Yitai Food Development Co., Ltd." We are confident that we can further expand the export market this year and let more Hong Kong and Macao compatriots taste the authentic flavor of Putian

Faced with the characteristics of concentrated pre holiday orders and high clearance time requirements, Putian Customs fully leverages its advantages in technology, information, and policy, establishes a "one-on-one" enterprise docking mechanism, selects business backbones to go deep into enterprises to promote food laws and regulations in Hong Kong and Macao, guides enterprises to improve their quality management systems, and ensures that the production, processing, and storage processes of exported products meet safety and health requirements. At the same time, we will follow up on the export plans of enterprises and guide them to use the convenient customs clearance mode of "advance declaration+appointment inspection+certificate cloud issuance" to achieve efficient customs clearance of food supplied to Hong Kong and Macao.

Next, Putian Customs will continue to deepen the "Smart Customs Strong Country" action, further unleash the export potential of Putian's food industry, and support more Putian specialty foods to spread overseas. (Xu Binbing/Text)