Exporting to 19 countries or regions, Beijing Customs boosts Baijiu produced in Beijing to go global

Recently, it was learned from Beijing Customs that by 2025, a total of 306 batches of alcoholic products from enterprises under the jurisdiction of Shunyi Customs will be exported, with an export sales volume of 47.01 million yuan, to 19 countries or regions.

In the factory of Beijing Red Star Co., Ltd. located in Huairou District, bottles of high-quality Baijiu "walk off" the automatic packaging line, stack up in rows in the finished product warehouse, and will be sold overseas after passing the customs inspection.

Hello, we have received an export order this time, which not only has a heavy task, but also has high requirements for export timeliness. We hope that the customs can provide us with more support. After receiving a call for help from the head of the import and export department of the company, Shunyi Customs, a subsidiary of Beijing Customs, immediately established a "service guarantee vanguard" and established a "one-on-one" contact mechanism to enable time-honored enterprises to smoothly integrate into the global market.

Beijing Red Star Co., Ltd. was founded in May 1949 and was the first state-owned brewery in China established by the Central Taxation Bureau. The first batch of "Red Star Erguotou Wine" was launched on the market in September 1949, becoming a gift wine to welcome the birth of New China. In June 2008, "Traditional Brewing Techniques of Distilled Liquor · Beijing Erguotou Liquor Traditional Brewing Techniques" was selected as a "National Intangible Cultural Heritage List". Relying on the profound brewing heritage of the enterprise and integrating the upgrading of technology, in recent years, the factory of Beijing Red Star Co., Ltd. has been expanding its overseas market, and the Baijiu produced in Beijing has become more and more popular with international consumers. Since 2024, it has been exported to Spain, South Africa, South Korea, Austria, Botswana and other countries.

In order to ensure that traditional brewing techniques are widely used overseas, meet the taste needs of the destination country's market, and help enterprises expand their international market faster, Shunyi Customs efficiently conducted cargo inspections in a timely manner. In order to save time and cost for the enterprise, we have optimized the allocation of human resources and implemented a '7 × 24' 24-hour appointment inspection system, achieving seamless connection between reporting and handling, and the fastest inspection and release time, "said Zhang Jian, the director of Shunyi Customs.

In addition, Shunyi Customs actively guides enterprises to improve their food safety and hygiene control system, strengthen self inspection and self-control in the production process, collect quarantine requirements from destination countries through various forms and channels, help enterprises timely grasp the standard requirements of foreign alcoholic products, and fully assist enterprises in exploring international markets. Beijing Customs continues to provide 'additional support' to promote stable growth in foreign trade, further strengthening supervision and optimizing services in the export of alcoholic beverages, and providing escort for enterprises to explore international markets, "said Li Jianguang, Deputy Director of the Import and Export Food Safety Department of Beijing Customs. Data shows that by 2025, enterprises under the jurisdiction of Shunyi Customs will have exported a total of 306 batches of alcoholic products, with export sales of 47.01 million yuan, to 19 countries or regions.