Fujian's premium liquor conquers global taste buds - Fujian's liquor and beverage exports exceeded 1 billion yuan from January to October

Relying on increasingly sophisticated brewing techniques and a constantly innovative beverage research and development system, Fujian's fine wines and premium drinks, as the "Chinese business cards" that fragrance the world, are actively connecting with the diverse demands of the international market and demonstrating strong vitality in export trade. According to Xiamen Customs statistics, from January to October, Fujian's cumulative exports of alcoholic beverages and alcoholic beverages exceeded 1 billion yuan, reaching 1.01 billion yuan. Among them, beer exports amounted to 610 million yuan, accounting for about 60% of the export value of Fujian's alcoholic beverages and beverages during the same period, ranking third in the country in terms of export scale.
Data shows that other countries and regions in Asia are the largest markets for Fujian's alcohol and beverage exports. From January to October, Fujian exported a total of 940 million yuan of alcoholic beverages and beverages to other Asian countries and regions, accounting for 92.8% of Fujian's total export value of alcoholic beverages and beverages during the same period. Among them, exports to Cambodia and Vietnam are booming, with export values of 69.34 million yuan and 11.48 million yuan respectively, an increase of 1.2 times and 3.8 times year-on-year.
Private enterprises in Fujian are the largest operating entities for the export of alcoholic beverages and beverages in Fujian. According to officials from Xiamen Customs, from January to October, private enterprises in Fujian exported a total of 880 million yuan of alcoholic beverages and beverages, accounting for 87.3% of the total export value of alcoholic beverages and beverages in Fujian during the same period. During the same period, foreign-invested enterprises in Fujian exported alcohol and beverages worth 110 million yuan, accounting for 11%.
Zhangzhou Dingjin Food Co., Ltd. is one of the foreign-invested enterprises in Fujian. As a professional beverage production and processing enterprise, the company has long provided services to multiple well-known brands worldwide, with its main products covering multiple categories such as fruit and vegetable juices, tea drinks, protein drinks, etc. The 'track' of heat clearing herbal beverages has great potential. We have specially improved the bitter taste of traditional formulas and launched innovative drinks such as honey flavored lemon tea and chrysanthemum to Hong Kong, which are highly favored by the local market because their flavors are close to consumer preferences. According to the relevant person in charge of Dingjin Food Co., Ltd., the company relies on sterile production lines to achieve clean operations throughout the entire process from raw material processing to finished product packaging, effectively ensuring the quality of exported beverages. From January to October, the export value of herbal beverages alone exceeded 14 million yuan, and orders have been scheduled until the end of the year.
In order to accelerate the global sales of "Fujian style" alcoholic beverages and beverages, Xiamen Customs actively guides enterprises to carry out technological and model innovation, research and develop independent brands to enhance international visibility; Timely sorting and summarizing overseas regulations and standards, accurately guiding enterprises to strengthen quality control in key links such as raw material entry, production process, and finished product inspection, ensuring that products meet the requirements of the destination country. At the same time, we will accelerate the connection of customs clearance links, implement measures for fast inspection, fast testing, and fast release supervision services, guide enterprises to make good use of convenient measures such as early declaration and export inspection and quarantine certificate "cloud issuance"+self-service delivery ", and ensure smooth export of service products.