Qianjiang Evening News Official Account: Zhejiang Province launched the "Double Protection of Enterprises" 100 day law enforcement action for the third consecutive year, investigating and punishing 10805 cases of infringement, counterfeiting and other illegal activities

Tide News Client Reporter Ma Yan Correspondent Market News
On November 27th, the Office of the Leading Group for Quality Standards and Intellectual Property Strengthening in Zhejiang Province held a press conference on the results of the "Double Protection of Enterprises" 100 day law enforcement action in the province in 2025. The reporter learned from the meeting that since July this year, the Office of the Leading Group for Quality Standards and Intellectual Property Strengthening in Zhejiang Province, together with 15 member units including the Provincial Market Supervision Bureau, Provincial Public Security Department, and Provincial Agriculture and Rural Department, has organized the province's "Double protection of Enterprises" 100 day law enforcement action for the third consecutive year. Focusing on key areas such as digital economy, artificial intelligence, and emerging industries, 10805 cases of infringement and counterfeiting have been investigated and dealt with, involving a total amount of 361 million yuan.
The 100 day enforcement action of "Double Protection of Enterprises" focuses on key areas such as live streaming e-commerce and online platforms, closely targeting illegal activities such as low-quality and low-priced products, malicious competition, and deception and misleading consumers. The province has investigated and dealt with a total of 10805 cases of infringement and counterfeiting, involving a total amount of 361 million yuan, forming a strong deterrent and warning.
The relevant person in charge of the Zhejiang Provincial Administration for Market Regulation introduced at the achievement press conference that this action has strengthened the law enforcement protection of Zhejiang products, Zhejiang goods, and Zhejiang enterprises, investigated and dealt with multiple illegal cases involving "Lynk&Co", "ZEEKR" automotive parts, "Shaoxing Huangjiu", "Zhongcai" pipeline, "Aux", "Fangtai" electrical appliances, "Maogeping" cosmetics, as well as major cases such as fake and inferior mulberry silk clothing and adulterated edible oil, and standardized the development of the industry.
At the same time, we will crack down severely on the infringement of the exclusive rights of registered trademarks such as "Huawei", "Maotai", "Yadi", "Green Source", "Playboy", "Yierkang", "SIEMENS", "HARLEY-DAVIDSON", "Lancome", "MONTAGUT", "YSL", "Chanel", "Armani", "Dior", "GUCCI", "Burberry", "Archaeopteryx", "YONEX", "Mercedes Benz", and focus on strengthening equal protection for business entities and rights holders both inside and outside the province and at home and abroad, and creating a market-oriented, rule of law, and international first-class business environment.
Zhejiang Innovative Strategy
Cracking the New Infringement Difficulties
Faced with increasingly covert infringement methods, various regions in Zhejiang have continuously innovated their tactics and solved new types of infringement problems.
In Anji County, the Market Supervision Bureau investigated and dealt with a case of using counterfeit "Huawei" fiber optic modules in an information technology project based on clues provided by the audit department. The products involved in this case have been installed in equipment in multiple administrative villages throughout the county. Law enforcement personnel have completed the investigation and evidence fixation of 468 infringing modules through electronic evidence collection, early morning replacement, and batch seizure after half a month.
In Ningbo, market supervision, customs, and public security departments worked together to crack a case of exporting infringing audio products using the "separation of goods and labels" method. The infringer packaged the speaker separately from the infringing label, using a "physical isolation" method to evade supervision. Yu Zhen from the Ningbo Municipal Administration for Market Regulation recalled: "The sales subject is clear, but the production source is hidden deep; whether the 'separation of goods and labels' constitutes trademark infringement urgently needs legal consensus; once it startles the snake, key evidence may be instantly lost." Law enforcement officers discovered a "fatal flaw" in a promotional image through electronic evidence collection - the English logo of the involved enterprise could be faintly seen on the red and yellow exterior wall of the factory building, ultimately locking in the production source.
Various regions and departments in Zhejiang are constantly innovating new models of "cracking down on counterfeits and safeguarding rights", forming a good situation of government enterprise cooperation and social participation, and weaving a dense network for protecting legitimate rights and interests.
In September, the Zhejiang Provincial Market Supervision Bureau held a "Together for Development" Zhejiang Warm Enterprise Symposium to listen to the voices of enterprises. Zhengtai Group raised a demand for rights protection on site. After the meeting, relevant departments immediately launched an investigation into the infringement of the exclusive rights of the registered trademark "Zhengtai" throughout the province, and seized more than 2500 suspected counterfeit "Zhengtai" dual power conversion switches, complete sets of cabinets, etc., with a total amount involved exceeding 2 million yuan. The relevant person in charge of Chint Group said, "This response speed and support have made us deeply feel the rigorous and pragmatic work style of Zhejiang in protecting intellectual property rights, as well as the sincerity and enthusiasm in protecting innovation and serving enterprises
It is reported that intellectual property police officers in the province have visited various types of enterprises more than 1500 times, helping them improve more than 80 internal control measures.
Regarding 'offshore fishing'
Zhejiang explores the establishment of new mechanisms
It is worth mentioning that in response to the prominent problem of cross regional illegal law enforcement (commonly known as "offshore fishing" law enforcement) seriously infringing on the legitimate rights and interests of private enterprises, Zhejiang actively explores the establishment of new mechanisms.
In October of this year, the Zhejiang Provincial Administration for Market Regulation, together with the market supervision departments of Shanghai, Jiangsu, and Anhui provinces, took the lead in issuing the "Eight Measures to Strictly Standardize the Law Enforcement Behavior of Market Supervision Departments in the Yangtze River Delta Region" nationwide. Starting from eight aspects such as standardizing investigation procedures and evidence collection behavior, we aim to prevent illegal law enforcement and profit driven law enforcement in different regions, and continuously optimize the regional business environment. At the same time, actively coordinating with law enforcement agencies in other provinces, successfully coordinating and rectifying multiple cases of improper law enforcement behavior against enterprises in that province.
Various regions and departments are actively utilizing new technologies to achieve new breakthroughs. Ningbo Customs focuses on maritime transportation channels, strengthens big data risk analysis, and investigates 396 batches of import and export infringement cases, ranking first among national customs in related indicators. The agricultural, rural, and forestry departments in the province have focused on the safety of agricultural materials and seeds, and investigated and dealt with 101 cases of counterfeit and inferior agricultural materials and seeds. The two levels of agricultural administrative law enforcement teams in Huzhou and Anji have focused on cracking down on the "misleading groups" of agricultural materials, investigating and punishing a case of promoting amino acid compound fertilizers without fertilizer registration certificates under the guise of agricultural technology lectures and gift giving, and seizing 10.4 tons of agricultural materials involved in the case.
The relevant person in charge of the Office of the Leading Group for Quality Standards and Intellectual Property Strong Province in Zhejiang Province stated that they will continue to coordinate and coordinate efforts, further strengthen the crackdown on key areas, further enhance the ultimate goal of optimizing the business environment for service enterprises, further improve the work mechanism of coordinated and orderly communication, and comprehensively promote the crackdown on infringement and counterfeiting throughout the province.