China Guomen Times: Christmas supplies export hot, 'Chinese goods' decorate overseas holidays

The overseas Christmas atmosphere is gradually strengthening, and the consumption of related products is experiencing explosive growth. China's foreign trade enterprises are also entering a golden period of "performance driven". Chinese made Christmas products, with their rich variety, exquisite craftsmanship, and reliable quality, carry the joy of the holiday and are urgently sent overseas. In this process, the customs optimize the customs clearance environment, assist enterprises in strengthening their own brand construction, and build bridges for enterprises to expand into emerging markets, making Christmas supplies more smoothly cross mountains and seas and decorate overseas festivals.
Strengthen the construction of independent brands
In Yangzhou, Jiangsu Province, known as the "Capital of Chinese Plush Toys and Gifts", the cultural and creative toy industry has shown vigorous vitality by taking advantage of the "Christmas economy". Entering the exhibition hall of Yangzhou Anbei Toys Co., Ltd. (hereinafter referred to as "Anbei Company"), a series of cute and playful Christmas plush toys, including alpacas wearing Christmas hats, snowmen wearing scarves, and cool looking penguins, are about to inject strong Eastern warmth into the overseas Christmas market.
As a toy manufacturing enterprise that integrates IP design, research and development, manufacturing, and sales, Anbei Company adheres to both innovative development and intellectual property protection, accurately grasping the pulse of Christmas consumption. These are original series specially designed by the company for Christmas, cleverly incorporating Chinese elements, and each one has its own copyright certificate, "said Lu Chunhua, the company's foreign trade manager. As of now, Anbei Company has owned over 3000 copyrighted works (sets), and its products are exported to more than 50 countries and regions around the world.
Anbei Company invests over 6 million yuan annually in original design and launches customized products for different markets through copyright trading, IP licensing, and other means, with an average annual export value of approximately 300 million yuan. We are transitioning from 'behind the scenes manufacturing' to 'front-end branding'. Currently, all new products will apply for copyright certificates, which is equivalent to carrying an 'ID card' abroad, further enhancing the company's soft power, "said Lu Chunhua. In the first 10 months of 2025, Anbei Company's export value reached 210 million yuan, a year-on-year increase of 13.3%, and the production plan has been scheduled for spring 2026.
Intellectual property protection is the lifeline of enterprise innovation and development. In order to ensure the smooth "export" of local cultural and creative products, Yangzhou Customs under Nanjing Customs actively builds an intellectual property customs protection system, relying on mechanisms such as "half month service enterprise talks" and "Yangguan answerers", regularly conducts special training, strengthens intellectual property risk warnings in the import and export process, actively provides guidance for enterprises to protect their rights, and enhances the core competitiveness of independent brands "going global".  
In addition, in response to the weak awareness of intellectual property protection among some small and medium-sized enterprises, Yangzhou Customs has taken the initiative to provide one-on-one answers to the intellectual property problems encountered by enterprises in the import and export process, actively guiding and encouraging enterprises to complete the customs protection filing of intellectual property as soon as possible, and helping local high-quality cultural and creative products smoothly explore the global market.  
Entering the production workshop of Guangdong Yifu Cosmetics Co., Ltd., the workers are stepping up the packaging of color makeup gift boxes specially customized for the Christmas season on the automated production line. Each color makeup gift box not only has eye shadow, powder blusher and other color makeup products, but also has supporting elk hair bands, makeup mirrors and other peripheral products with Christmas atmosphere. Chen Wu, the customs manager of the company, said, "In the past, we mostly engaged in OEM processing, with thin profits and weak discourse power. In recent years, with the guidance and assistance of Longfor Customs, we have made up our mind to create our own brand. Now, our 'Christmas Hut' series of sets have independent intellectual property rights from exterior design to internal formula, and the added value of our products has significantly increased. Our recognition and competitiveness in the international market have also become stronger
Brand building is the cornerstone of 'going global', and responding to increasingly stringent technical trade measures abroad is the key to 'going steady'. The main target markets such as the European Union and the United States have complex and strict regulations on the ingredients, labeling, packaging materials, etc. of cosmetics. In order to better assist enterprises in the jurisdiction to "go global", Longhu Customs, a subsidiary of Shantou Customs, has proactively moved its regulatory services forward and established a technical trade measures research group to closely track the latest developments in foreign cosmetics regulations and standards. Through various forms such as WeChat groups for customs enterprises, offline policy lectures, and "one-on-one" on-site coaching, Longhu Customs has pushed foreign technical trade measures warning information to enterprises in a timely manner and interpreted regulatory points in detail.  
We help companies understand the specific requirements of target market regulations such as the European Union's Cosmetic Regulation (EC) for allergen labeling, coloring, and preservative use. We guide companies to complete formula reviews and label improvements in advance, ensuring that products meet the target market access conditions from the beginning of design and avoiding the risk of return or notification during export. ”The relevant person in charge of the inspection department of Longfor Customs introduced, "At the same time, we also provide convenient measures such as priority inspection and rapid release for independent brand export enterprises that are honest and standardized, effectively reducing customs clearance time and ensuring timely delivery of Christmas orders
Supporting enterprises in the jurisdiction to cultivate independent brands, enhance core competitiveness, and effectively respond to foreign technical trade measures is an important measure for Longfor Customs to promote high-quality development of services and stabilize and improve foreign trade. Next, Longfor Customs will continue to accurately meet the needs of enterprises, safeguard their "brand going global", and enable more high-quality "Made in Shantou" products to shine on the international stage.  
Expand diversified emerging markets
As Christmas approaches, the export of Christmas supplies in Ningbo has increased its efforts. According to statistics, the export value of Christmas products in Ningbo reached 2.43 billion yuan in the first 10 months of 2025, a year-on-year increase of 10.2%. While maintaining stable growth, local enterprises in Ningbo are actively promoting the transformation and upgrading of export models from "selling globally" to "smart selling globally". Local enterprises rely on the logistics advantages of Ningbo Port to build an efficient and flexible supply chain system, and continue to expand into emerging markets. At the same time, through big data analysis, we can accurately grasp overseas consumption trends and accelerate the development of new products that are in line with the trend. In addition, the company frequently appears at international professional exhibitions and actively utilizes digital channels such as social media marketing to enhance the international influence of its products in diverse ways.  
It is understood that in order to ensure that products arrive in overseas markets from October to November, companies usually complete production and logistics arrangements in the third quarter. It is worth noting that the export peak in 2025 was initiated earlier in June and continued to increase in volume in the following months, which is closely related to the active exploration of emerging markets such as Southeast Asia by enterprises. Compared to European and American routes, the shipping time to Southeast Asia is shorter, allowing companies to have a more abundant shipping window before Christmas, thereby extending the overall export cycle.  
Our company will shift its export focus to Southeast Asian markets such as Vietnam this year in order to explore new trade increments, "said the person in charge of Anse (Ningbo) Intelligent Technology Co., Ltd." The short Southeast Asian route time makes our stocking and shipping pace more flexible before Christmas. At the same time, the company has started developing new Easter products to enhance our risk resistance by enriching our product line
Ningbo York Wei Craft Gifts Co., Ltd. is also actively expanding into diversified markets. The company focuses on creative products such as paper decorations and DIY handicrafts. By sending samples, participating in international exhibitions such as the Canton Fair, using new media promotion, and conducting overseas field research, the company ensures that product development keeps up with market trends.  
In the first 10 months of 2025, Ningbo exported 870 million yuan of Christmas products to the European Union, a year-on-year increase of 17.1%; Exports to countries jointly building the "the Belt and Road" reached 840 million yuan, up 26.8% year on year; Exports to Central and Eastern European countries amounted to 200 million yuan, a year-on-year increase of 20.8%.  
Entering the production workshop of Guangzhou Qingchun Crafts Co., Ltd., the buzzing sound of machinery and the unique fragrance of wood interweave. Workers are focused on their work on the assembly line, cutting, polishing, painting, decorating... After each process, a batch of handmade embroidery pergolas, wooden ornaments and other Christmas decorations are gradually produced. After being supervised and qualified by the customs officers of Zengcheng Customs under Huangpu Customs, these products will be loaded into containers and sent overseas to welcome the upcoming Christmas season.  
Guangzhou Qingchun Crafts Co., Ltd. specializes in the design and production of holiday and home decorations, with products exported to multiple overseas markets such as North America, Europe, and Southeast Asia, with an annual output value exceeding 100 million yuan. In recent years, companies have keenly captured the strong demand for Christmas products in the Southeast Asian market and actively expanded into emerging markets.  
In the past, our customers were mainly concentrated in traditional markets such as Europe and America, but now orders in Southeast Asia have also grown significantly, "said Li Fubin, the customs manager of the company.  
To assist bamboo, wood, and grass product enterprises in expanding into emerging overseas markets, Zengcheng Customs actively carries out policy promotion, explains the latest foreign quarantine requirements to enterprises, and helps them effectively respond to technical trade measures. At the same time, guide enterprises to improve their own standardized management level, establish and improve a management system centered on the control and traceability management of harmful organisms and toxic substances, and ensure that enterprise products meet the quarantine requirements of the export destination country from the source.  
Continuously optimizing the clearance environment
Christmas supplies have strong seasonality and tight delivery times, and a smooth customs clearance environment is the key to ensuring timely delivery of products.  
The delivery time requested by the customer is very tight, and our biggest concern is missing the shipping schedule. We didn't expect it to be completed in less than half a day from the beginning of inspection to release. The customs clearance speed completely dispelled our concerns and gave us the confidence to accept urgent orders, "said Bai Zhongyang, the person in charge of Jiangmen Shenghui Gifts Co., Ltd., happily.  
In order to ensure the smooth export of Christmas "urgent items", Gaosha Customs, a subsidiary of Jiangmen Customs, takes the initiative and provides advanced services, implementing "one enterprise, one policy" precise assistance for Christmas product export enterprises. Personnel are dispatched to the front line of the factory to understand the difficulties and needs of enterprises in detail, assist in solving problems such as product classification and document declaration, improve the quality of declaration from the source, and avoid delays in customs clearance due to document issues.  
We have established a dedicated 'green channel' for the export of seasonal goods such as Christmas supplies, providing convenient customs clearance services such as' appointment clearance ',' immediate reporting and approval ', and' on-site inspection ', fully ensuring the efficient operation of the supply chain, "said Li Jianming, head of the Comprehensive Business Department of Gaosha Customs.  
Efficient and convenient customs clearance services enable overseas consumers to receive Christmas greetings from China on time, while also safeguarding the commercial reputation and economic interests of export enterprises.  
With the arrival of the peak season for exporting Christmas products, we will focus on the concerns of enterprises, continuously optimize regulatory models, improve service efficiency and customs clearance speed, and fully safeguard the global sales of domestic Christmas products, 'lighting up' another warm and brilliant Christmas season, "said Li Jianming.  
Recently, in the production workshop of Jiangxi Longnan Huaxiang Plastic Products Co., Ltd., workers are intensively inspecting the packaging of a batch of Christmas products. This batch of Christmas decorations loaded with holiday wishes, after customs inspection and supervision, will be packed and shipped to many European and American countries, becoming a popular choice for overseas consumers to decorate the holiday season.  
In order to accurately match the Western Christmas consumption season, we started material preparation production as early as May this year. With a mature manufacturing system and a fast market response mechanism, our orders cover more than ten major markets in Europe and America, continuously winning the trust and return orders of overseas customers, "said Hu Qingjun, the general manager of the company.  
In order to support the entry of "Gannan made" Christmas products into overseas markets, Longnan Customs, a subsidiary of Nanchang Customs, has taken multiple measures to create an efficient logistics channel. It has established a "green channel" for the export of Christmas products, implemented a "7 × 24 hour" appointment customs clearance mechanism, and assigned dedicated personnel to connect with enterprises to quickly process deletion and modification orders. It has also implemented customs clearance models such as "advance declaration" and "direct loading upon arrival" to minimize the time for goods in port.  
We will continue to focus on the export characteristics of seasonal goods, support the expansion of international markets for special light industrial products such as Christmas supplies, and promote more 'made in southern Jiangxi' products to the world, "said Lai Ying, Deputy Director of Longnan Customs.