Jinxian Makeup Pen "Continuation" New Story

Recently, at Nanchang Jieni Industrial Co., Ltd. located in Wengang Town, Jinxian County, Jiangxi Province, workers are rushing to produce a batch of high-end nail art pens for the Middle East region. After the selection, splicing, dispensing, assembly and other processes, the exquisite nail art pen gradually takes shape. They will use the art at their fingertips to tell overseas consumers a new story of the millennium old 'hometown of calligraphy brushes'.

With the continued popularity of the "beauty economy", beauty tools, as a "small category" in the makeup industry, have experienced explosive growth and are becoming a highly anticipated "potential dark horse" in the makeup track. At present, the beauty tool industry in Jinxian County has gathered more than 80 upstream and downstream enterprises, with an annual output value of about 850 million yuan and products selling well in more than 50 countries and regions.

Wengang Town flourished and became famous for its brushes, with a history of over 1600 years in brush making, and is known as the "Capital of Chinese Brushwork". In recent years, local enterprises have introduced the standards of "pointed, round, neat, and healthy" Wengang brush into the production of nail art pens, giving traditional industries new vitality.

Relying on the production advantages of Wengang brush in shaping the pen head, our nail art pens not only meet the requirements of the European and American markets for full and powerful pen heads, but also have strong traditional cultural characteristics, which are welcomed by foreign customers, "said Wu Jieping, Chairman of Nanchang Jieni Industrial Co., Ltd. The company currently has multiple production workshops and has established multiple independent brands such as Jieniya and Yunwei.

Realizing exports is not an easy task either. Wu Jieping frankly said, "This nail art pen, born in a small town in a county town, how to fly to the dressing tables of beauty lovers around the world, initially made us difficult

The booming development of new cross-border e-commerce formats has given wings to the Jinxian makeup pen industry. Qingshanhu Customs, a subsidiary of Nanchang Customs, is "delivering policies to the doorstep" to promote cross-border e-commerce regulatory policies and assist enterprises in utilizing cross-border e-commerce platforms for overseas gold mining.

We sell our products to multiple countries through an integrated industry and trade model through e-commerce platforms, with an annual output value of over 40 million yuan, of which exports account for more than 80%, "said Wu Jieping. Qingshanhu Customs regularly assesses the relevant technical trade measures of major export destination countries and regions such as Europe, America, and the Middle East, and promptly pushes warning prompts to enterprises to ensure that products are "suitable for sale". At the same time, guide enterprises to improve their quality management system and reduce quality risks from the source.