Fujian's toy imports increased by over 30% in the first 10 months of this year

In recent years, with the upgrading of the consumer market and the transformation of parenting concepts, the import scale of toys in Fujian Province has steadily expanded, becoming an important market for global toy brands to compete in layout. According to statistics from Fuzhou Customs, in the first 10 months of this year, Fujian Province imported toys worth 48.102 million yuan, a year-on-year increase of 32%, ranking fifth in the country in terms of scale.

ASEAN is the main source of toy imports for Fujian Province. In the first 10 months, Fujian Province imported 23.789 million toys from ASEAN. Our company's imported anime assembly models quickly captured market share through innovative design, strict quality inspection, and mature IP operation. ”Yuan Weisheng, the person in charge of Shengshi Hengrui (Fuzhou) International Trade Co., Ltd., said, "At the same time, the continuous optimization of cross-border e-commerce policies provides convenience for overseas brands to enter the Chinese market

Private enterprises are the main force of imports in Fujian Province. In the first 10 months, private enterprises in Fujian Province imported toys worth 45.342 million yuan, a year-on-year increase of 28.8%, accounting for 94.3% of the total value of toy imports in Fujian Province during the same period. In addition, during the same period, Fujian Province imported toys worth 46.95 million yuan through general trade, a year-on-year increase of 33.6%, accounting for 97.6%.

To serve the continuously growing toy import market, Fuzhou Customs proactively connects with enterprises, providing pre guidance on classification, tax rates, and quality inspection standards to ensure a "one-time pass" for declaration. At the same time, Fuzhou Customs continues to strengthen intellectual property protection, effectively safeguarding the legitimate rights and interests of overseas brands, and creating a healthy and orderly market environment for the original design and circulation of genuine toys. (Liao Huadan/Text)