From the fields of Lingnan to the dining tables of the world: Jiangmen Customs assists Chenpi in "going abroad"
One or two pieces of dried tangerine peel, one or two pieces of gold, one hundred years of dried tangerine peel surpasses gold. "Xinhui dried tangerine peel has been a treasure of medicinal and edible origin since ancient times. As of 2024, the planting area of Xinhui citrus will reach 143000 mu, with an annual output of 180000 tons of Xinhui citrus and a total industry chain output value of 26.1 billion yuan, becoming an important part of the comprehensive promotion of rural revitalization strategy in Jiangmen and even Guangdong Province. Nowadays, this fragrance originating from Lingnan is crossing mountains and seas to reach the world.
We have always wanted to export our dried tangerine peel overseas, so that Xinhui dried tangerine peel can be seen, recognized and tasted by more people, but we are small merchants and have never had experience in exporting. When we think about the complicated export process, we feel at a loss, "said Wu Ruxue, the person in charge of Huachuang Citrus Farm Co., Ltd. in Xinhui District, Jiangmen City.
In order to dispel the "concerns" of tangerine peel export merchants, Jiangmen Customs officers actively serve farmers and enterprises, providing guidance services for the entire process of "orchard filing compliant export fast customs clearance" for tangerine peel. They compile export customs clearance guidelines, go deep into the fields, and provide "hands-on" guidance for farmers to handle enterprise filing, qualification registration, and continuation work, guiding enterprises to improve management and standardize operations, breaking the mindset of "difficult export" for enterprises.
Last year during the picking season, our customs guided enterprises to pick about 4 million kilograms of fresh fruits, and we expect to pick 10 million kilograms of fresh fruits this year, "said Lin Lijuan, director of the Xinhui Customs Comprehensive Technical Service Center under Jiangmen Customs. According to customs statistics, during the 14th Five Year Plan period, the number of plantations registered with customs increased from 18 to 66, and the number of foreign trade enterprises mainly engaged in exporting tangerine peel increased from 4 to 25.
Entering Xinhui Chenpi Village, the first thing you can smell is the fragrance of tangerine peel, with a wide variety of cultural, creative, food, and shops related to Chenpi. Further inside, there is the factory building in Chenpi Village. Cars of Xinhui oranges are transported to the workers, who perform processes such as peeling, air drying, flipping, and drying one by one. Then, the oranges are individually packed into boxes, and finally, a dedicated QR code for Chenpi is affixed to the boxes for storage and aging in the warehouse.
This QR code is the 'ID card' of dried tangerine peel. By scanning the code, the production area, picking time, and testing report of this box of dried tangerine peel can be easily seen at a glance, allowing consumers to no longer worry about the situation of 'industrial leather' or 'out of town leather' being sold as good, "said Wu Xiuwen, Supply Chain Director of Xinhui Chenpi Village Market Co., Ltd.
The "QR code" is a traceability system for the quality of dried tangerine peel, thanks to the full chain traceability system jointly built by Jiangmen Customs and enterprises, ensuring the authenticity, excellent quality, and traceable source of dried tangerine peel, allowing the national geographical indication product Xinhui dried tangerine peel to win the trust of the international market with "visible" quality.
In recent years, the variety of products exported from Xinhui Chenpi has become increasingly diverse, and the added value has further increased. We are constantly researching and improving the export filing guidelines for diversified products such as dried tangerine peel, fresh fruits, and citrus tea. We provide precise assistance to the dried tangerine peel production line with the principle of 'one enterprise, one policy', and integrate services into every link of filing, production, inspection, and customs clearance. We implement convenient measures such as' advance declaration 'and' appointment clearance ', coordinate and solve various customs clearance difficulties for enterprises, and achieve' zero delay 'in dried tangerine peel export, "said Qiu Jintang, head of the Enterprise Management Department of Xinhui Customs.
Jiangmen Customs provides attentive services throughout the entire chain to help Xinhui Chenpi step out of the fields and onto the world's tea tables. According to statistics, from January to October this year, Jiangmen Customs supervised the export of 530 tons of dried tangerine peel and its products, a year-on-year increase of 14%.