The "green" heat of the Canton Fair continues to rise, and Ningbo enterprises are venturing out to explore the global new energy market

The first phase of the Canton Fair is coming to an end, and "green" has become a high-frequency word that foreign merchants have been paying attention to for several days.
Currently, the global energy system is accelerating its transition towards a high proportion of renewable energy. According to data from the International Renewable Energy Agency, the global installed capacity of renewable energy will reach 692 gigawatts by 2025, with an annual growth rate of 15.5%, setting a new historical high.
For Ningbo enterprises in the new energy exhibition area, the trend is booming, but opportunities and pressures coexist. Only by showcasing more unique skills can we occupy more coordinates on the 'green' map.
Not long after the opening yesterday morning, the booth of Ningbo Deye Energy Storage Technology Co., Ltd. was already crowded with merchants of different nationalities.
The new product we are promoting this time is a low-voltage stacked energy storage integrated machine, which supports low-voltage battery connection. The maximum power of the inverter in single-phase use scenarios is 16 kilowatts, and it can reach 20 kilowatts in three-phase scenarios, "said Gu Yukai, assistant to the general manager, pointing to a white integrated machine about 2 meters high. Compared to the old model, it has a larger battery capacity and lower energy storage costs, sufficient for daily emergency electricity needs of a household. Many European and Australian merchants came this morning, showing strong interest in this product.
Among the new products on display are charging stations for fast charging of cars and smart sockets with LoRa communication (long-distance low-power wireless communication) function.
The potential of the new energy market is enormous, but competition is becoming increasingly fierce. We must constantly innovate, "said Gu Yukai. They are also" personalized customization "to meet the differentiated needs of different countries and regions.
The power grids in Middle Eastern countries are unstable, and customers tend to prefer off grid systems; electricity bills in European and American countries are expensive, and hybrid inverters that distinguish between peak and valley are more favored; the design of energy storage batteries also has differences in indoor or outdoor, aesthetic or essential needs, "Gu Yukai gave an example.
Mastering differentiated needs is essential to accurately attract customers, reduce resource waste, and enhance product cost-effectiveness.
Ningbo Eureka Solar Energy Co., Ltd. is also well versed in this field.
Regional supervisor Deng Hongquan is promoting their "debut" new product - anti glare photovoltaic modules to customers. This component is equipped with special anti glare glass on the surface, which is suitable for installation in special scenarios such as highways, airports, etc., and can reduce the visual impact on drivers
In the Netherlands, the component has been successfully implemented.
Compared to previous years, this time there are more customers from Southeast Asian countries such as Bangladesh and the Philippines, with strong demand, "said Deng Hongquan. On the one hand, the traditional energy supply in these countries is tight due to the impact of oil shortages; On the other hand, the local government is also introducing subsidies related to new energy to promote market development.
With the dual support of new products and new demands, Eureka's sales are expected to increase by about 20% this year.
"We are constantly refining our product line. Previously, we might launch 10 to 20 products at the same time, but now we are focusing on five or six of the main products. There are fewer products, but the efficiency has improved." Deng Hongquan said that next, in addition to keeping the traditional European "basic plate", they plan to lay out more plans for the "the Belt and Road" to jointly build countries and explore new markets.
DeYe's energy storage batteries and Eureka's photovoltaic panels are a microcosm of Ningbo's "new three types" accelerating their overseas expansion. According to statistics from Ningbo Customs, in the first eight months of this year, Ningbo exported a total of 47.28 billion yuan worth of "new three samples" products, a year-on-year increase of 1.1 times. In the future, the trend of new energy will continue, and Ningbo enterprises that find the right direction will bring their products, technologies, and solutions to more new markets.