Cloud flowers are more fragrant and beautiful

According to Kunming Customs statistics, Yunnan's fresh cut flower export scale ranks first in the country, with an export value of 1.03 billion yuan in the first eight months of this year. Behind the impressive numbers, it is worth considering how to further strengthen the industry and stabilize advantages.

In recent years, Yunnan has put a lot of effort into flower research, one by one solving the problem of long-term dependence on imports. Previously, the "Chinese style" series of roses cultivated by the Flower Research Institute of the Provincial Academy of Agricultural Sciences frequently went viral on the internet, which is a microcosm of the acceleration of independent breeding breakthroughs. But we must also be aware that there is still a long way to go from the laboratory to the fields. For the challenges of long research and development cycles, high investment, and lack of long-term stable support mechanisms in the seed industry, it is necessary to establish long-term stable support policies to ensure the continuous progress of scientific research and development, as well as innovate financial tools such as "research and development+insurance" to dispel the concerns of flower farmers who are "afraid or unwilling to plant". At the same time, improve variety rights protection and trading mechanisms to enable researchers to obtain tangible benefits in the transformation of their achievements.

In addition, brand building is also crucial. We need to continue to deepen the promotion of chain supplementation, extension, and strengthening, and cultivate a group of leading enterprises in the entire industry chain in key links such as breeding and seedling cultivation, planting and processing, cold chain logistics, and e-commerce transactions. At the same time, it is necessary to vigorously cultivate diversified flower industry integrated management entities and solve the problem of small and scattered industries. In addition, it can fully leverage the tourism function of floral culture and enhance the popularity of Yunhua among different groups.

Leading production is just the starting point, far from the end. When the seeds are self controlled and the brand premium is expected, the flower industry can truly transform from a "beauty industry" to a happy industry that enriches the people and promotes Yunnan.