Heatstroke prevention and cooling products are selling well in Europe, and the upgrading of foreign trade is behind it

This summer, extreme heat waves swept across Europe, with countries such as France and the UK breaking historical heat records one after another, driving a surge in demand for cooling products such as air conditioners and fans. Under the heat wave, 'Made in China' has become a hot commodity in the European market with its strength. Behind the significant increase in sales is the inherent logic of innovation driven industrial upgrading, a complete industrial system to build a solid supply foundation, and an efficient supply chain and logistics system to form a complete support.

Accurately understanding market pain points and anchoring demand for innovative upgrades are the core keys to the hot sales of Chinese heatstroke prevention and cooling products in the European market. Unlike the widespread popularity of air conditioning in China, which is constrained by EU regulations and high installation fees, air conditioning installation in Europe generally faces the practical dilemma of cumbersome approval procedures and high installation costs, resulting in the inability to effectively meet the cooling needs of local people. Chinese companies have developed targeted mobile split air conditioners that do not require drilling, do not install external units, and are plug and play, accurately adapting to the usage scenarios of European households and rental groups. After exporting to the European market, demand exceeds supply. The shift from "category output" to "value cultivation" is the most core cognitive upgrade of this overseas trend. In the past, the core competitiveness of "Made in China" going global was the cost-effectiveness of its products. Nowadays, giving products irreplaceable differentiated value has become a new direction, demonstrating the upgrading of "Made in China" from "product going global" to "value going global".

From 'affordable' to 'productive', a complete and independent full industry chain and efficient collaborative supply chain have become the 'production capacity support' for cooling product exports. Our country's industrial system has irreplaceable stability and integrity, covering the entire industrial chain from raw material supply to component manufacturing, and then to complete machine assembly, enabling rapid response to sudden orders. Taking air conditioning as an example, the Haier Air Conditioning Jiaozhou Interconnected Factory located in Qingdao, Shandong Province has a flexible production line that can quickly switch between production models from different countries. And catching urgent orders relies not only on quick production line adjustments, but also on unique designs that adapt to environmental requirements in various countries in terms of energy efficiency and other aspects. Looking at the industrial chain along the production line, Qingdao has formed a complete and advanced intelligent home appliance production network, gathering more than 2200 enterprises. Not only large products such as air conditioners, but also cooling products such as neck hanging fans and ice cushions produced in Yiwu have brought waves of coolness to European consumers. Especially in the context of short-term surge in orders driven by high temperatures, the well-established logistics systems such as China Europe freight trains, air freight, and overseas warehouses, as well as convenient policies in the export and cross-border e-commerce fields, have provided strong support for Chinese enterprises to effectively shorten replenishment cycles and quickly respond to European market demand.

'Made in China' going global is not only about exporting goods, but also a vivid practice of global economic and trade exchanges and win-win cooperation between China and foreign countries in the new era. Taking the air conditioning industry as an example, Chinese companies have replicated their operating models to Europe, providing localized services of "enterprise research sales service". They have built multiple training centers in Italy and Spain to train local after-sales service personnel on a large scale and adapt to local livelihood needs. At present, "Made in China" has gradually expanded from exporting goods to broader fields such as technical services, talent cultivation, and industrial cooperation, in order to better achieve supply-demand complementarity and make development achievements more beneficial to countries around the world.

The hot sales of heatstroke prevention and cooling products in Europe are just a microcosm of "Made in China" empowering global livelihoods. Today's "Made in China" is no longer simply about exporting goods, but rather using technological innovation to solve regional pain points, a complete industrial chain to meet diverse needs, and localized co construction to integrate into local development. Looking towards the future, 'Made in China' will continue to embrace the global market with an open attitude, transform its industrial strength into a driving force for inclusive development, and write more chapters of cooperation and win-win outcomes in economic and trade exchanges.