With the "golden signboard", Zhongshan Beauty's overseas expansion is more enjoyable
Zhongshan Customs officers gather information on product production and export at beauty manufacturing enterprises (photo by Huang Miaoshuang)
On August 18, when we entered the cosmetics production workshop of Zhongshan Meiyuan Cosmetics Co., Ltd., a whole process of lipstick, eye shadow plate and cosmetics package filling, inspection and packaging was being completed, and they were neatly packed into the constant temperature storage area, and then shipped to Europe, America and Australia. Having passed the AEO advanced customs certification for almost a year, the company has enjoyed the convenience of priority clearance and lower inspection rates, effectively shortening the delivery cycle and significantly enhancing its international competitiveness.
Zhongshan is a major hub for cosmetics in Guangdong and even across the country, and was awarded the title of "Capital of Chinese Cosmetics" as early as 2008. As a key backbone enterprise in the local cosmetics manufacturing field in Zhongshan, Meiyuan Cosmetics has been deeply rooted in the industry for more than ten years. It has transformed from a traditional processing factory to a national high-tech enterprise and a "specialized, refined, unique and new" enterprise in Guangdong Province. Its products are exported to more than 30 countries and regions including Europe and America.
On the basis of doing a good job in the traditional European and American markets, we also want to accelerate our layout in emerging markets such as Southeast Asia, "said Xie Changsheng, the head of customs affairs at Meiyuan Cosmetics." The customs brought the policy to our doorstep and actively promoted the AEO policy to us. Import and export can enjoy low inspection rates, priority clearance and other conveniences, which will help enhance the international competitiveness of the brand. Therefore, we decisively applied to the customs. ”
Upon receiving the application, Zhongshan Customs, a subsidiary of Gongbei Customs, immediately guided the enterprise to improve its information system, connect production, financial, and customs data chains, strengthen safety control in key sensitive areas and production processes, and enhance product traceability. In September 2025, Meiyuan successfully won this "golden signboard".
After obtaining the advanced certification enterprise qualification, our products can be given priority for inspection and laboratory testing at customs, greatly reducing the inspection rate of goods. When applying for a booth at the Canton Fair, we can also receive extra points. At the same time, we can also enjoy corresponding customs clearance convenience measures in AEO mutually recognized countries. With the combination of multiple favorable factors, this year's orders have steadily increased. ”Xie Changsheng introduced.
In recent years, Zhongshan Customs has actively promoted the improvement of graded and classified enterprise management, strengthened credit cultivation and certification, and established a three-level cultivation library of "key cultivation, potential cultivation, and long-term attention". In response to the flexible supply chain characteristics presented by the beauty industry and enterprises, as well as the normal trend of small order quick response and multi batch export foreign trade, Zhongshan Customs needs to maintain a fast response speed to the market and high requirements for customs clearance efficiency, quality control, and other aspects. Zhongshan Customs provides customized guidance to key cultivated enterprises such as Meiyuan Cosmetics to help them make up for their shortcomings and improve their internal control and compliance levels. According to customs statistics, from January to July this year, the export value of beauty cosmetics and toiletries in Zhongshan City reached 1.19 billion yuan, a year-on-year increase of 1.5%.
Next, we will continuously enhance our 'zero distance between customs and enterprises' service brand, using the' face-to-face customs and enterprise 'policy promotion platform, advanced certification enterprise coordinator studio, customs credit management service platform, and' zero problem 'mechanism as carriers to deepen our services to enterprises, continuously unleash the AEO empowerment effect, continuously improve the overall export competitiveness of beauty and other industry clusters, and achieve' certification for one company, driving for one industry, and activating one area '. ”Ma Wenxun, Deputy Director of Enterprise Management Department of Zhongshan Customs Office in Shiqi, introduced. (Text/Zhang Yue)