Beiqing Network: Hot orders for overseas expansion. Chinese companies are transforming smart pet devices from "high-tech products" to "cost-effective consumer electronics"

At present, the size of the urban dog and cat consumption market in China has exceeded 310 billion yuan. The 28th Asian Pet Expo, which just concluded in Shanghai, attracted over 530000 visitors and more than 2600 exhibitors from home and abroad. Many overseas buyers have turned their attention to China's smart pet products. At the same time, more and more Chinese companies are accelerating their layout in overseas markets.
Chinese pet owners have entered the era of "machine butlers", with no need to use hands to defecate, face brushing for feeding, data for drinking water, and constant monitoring of health. Even foreign exhibitors have praised them.
Vietnamese buyers have stated that with the explosion of artificial intelligence, pet product technology may need to be updated every year. They have received positive feedback from many customers regarding Chinese products in the Vietnamese market.
Indian buyers say that Chinese products are very good in artificial intelligence technology. Now in the field of artificial intelligence, China is at the forefront of the world and hopes to find more pet products. Chinese people are very innovative, and they see many new products every year, which is why they come to China.
How is the situation of pet product manufacturing enterprises when foreign businesses actively place orders for products? The reporter saw at a pet intelligent washing and drying equipment enterprise in Cixi, Zhejiang that workers are working hard to assemble pet water dryers, and the products will be packaged and sent to the United States. The company leader stated that overseas orders have continued to increase recently, and production lines are working overtime to catch up.
According to Wei Naijian, the head of the company, the company initially focused on the domestic market in 2017 and will shift its focus to overseas markets from 2024 onwards. This product can be sold overseas for over 5000 yuan. In the first half of 2026, the overseas sales scale of enterprises increased by over 55% year-on-year.
In the first half of 2026, Ningbo Customs accepted declarations for the export of pet related supplies worth 2.24 billion yuan, a year-on-year increase of 21.7%. Experts say that Chinese companies are seizing the overseas pet market not only by leveraging their supply chain advantages, but also by having the "bargaining power" to directly target overseas consumers.
Cui Lili, Vice Dean of the Digital Economy Research Institute at Shanghai University of Finance and Economics, introduced that currently, the global smart pet product market is approximately in the range of 8 billion to 18 billion US dollars, and is expected to enter the range of 15 billion to 30 billion US dollars around 2030. The broader pet technology ecosystem may reach the level of $30 billion to $50 billion.

Upgrading the intelligence level of pet care equipment, enterprises increase research and development investment

From pet dryers and smart feeders to more AI driven pet products, "pet care" is becoming increasingly intelligent, and pet consumption is upgrading from "feeding" to "keeping good". Domestic enterprises continue to increase research and development investment, promoting the transformation of smart pet products into "high cost-effective consumer electronics".
Liu Da, the head of the enterprise algorithm, said that the overall operation of this model is fine, but the problem encountered in reality is that there may be some extreme situations in the user's scenario, which they did not encounter during training.
Liu Da and his team are optimizing an intelligent food feeder product. It has "eyes" that can recognize faces, and the bottom of the bowl is equipped with a weighing function. It can easily record which cat has eaten how much and whether it has suddenly lost appetite on its phone. In addition, it can also analyze and develop feeding plans, and feed according to the amount even in unmanned conditions.
Cai Risheng, the Product Director of the enterprise, said that now when cats pass by, they need infrared sensors to trigger them. Families with multiple pets are the first touchpoint for purchasing smart devices, and the next step will definitely revolve around the direction of multiple pets.
Nowadays, smart pet devices are extending towards more refined consumer demands. The intelligent cat litter box is equipped with a 400x optical microscope, which can preliminarily screen for abnormal indicators in feces; Intelligent water dispensers can monitor water quality and automatically cut off water supply in case of abnormal water quality; The smart collar can monitor heart rate and respiratory rate in real time. Behind the increasing number of functions is the continuous increase in research and development investment by enterprises.
Experts point out that China's complete supply chain system has become an important support for the rapid iteration of smart pet devices. From chips, modules, structural components to complete machine assembly, and then to intelligent system development, Chinese enterprises can form a relatively complete industrial chain synergy, accelerating product research and development and updates while controlling costs.
Cui Lili stated that Chinese companies are transforming smart pet devices from "high-tech products" to "cost-effective consumer electronics". The hardware going global is just the beginning. With the addition of apps and AI, cloud services, product ecosystems, and derivative services will gradually emerge.