The person in charge of the E-commerce Department of the Ministry of Commerce introduces the development of e-commerce in China from January to July 2026

From January to July 2026, China's e-commerce will experience stable and innovative development, with online and offline integration stimulating consumer potential, digitalization empowering industrial transformation and upgrading, expanding the breadth and depth of international economic and trade cooperation, and helping to strengthen, optimize, and expand the real economy.

Promote stable operation of the consumer market. According to data from the National Bureau of Statistics, the online retail sales of goods and services in China increased by 4.8% from January to July. According to calculations by the Ministry of Commerce, the contribution rate to the growth of social retail sales of goods and services exceeded 50%. The online channel expanded the scope of commodity consumption and improved the convenience of service consumption. According to the data of the National Bureau of Statistics, the retail sales of goods realized through the Internet by units above the designated size from January to July accounted for 28.7%, an increase of 2.5 percentage points over the same period of the previous year; The Ministry of Commerce focuses on monitoring e-commerce platforms, and the sales of online travel and online life services increased by 24.9% and 16.3% respectively from January to July.

Empower the transformation and upgrading of the three major industries. E-commerce leverages its advantages of innovative technology, massive data, and diverse scenarios to promote the digital transformation of agriculture, industry, and service industries. The continuous deepening of "promoting agriculture through digital commerce" has promoted the deep integration of digital technology and agricultural and rural development. According to business big data monitoring, the online retail sales of agricultural products and rural commodities increased by 12.8% and 5% respectively from January to July. Guiding various regions to cultivate "e-commerce+industrial belts" and organizing e-commerce platforms to connect with characteristic industry clusters, according to business big data monitoring, the e-commerce transaction volume of industrial and chemical products industries increased by 1.4% and 1.2% respectively from January to July. Online shopping, digital content, and other related service industries have driven rapid growth. According to data from the National Post Bureau, China's express delivery business revenue increased by 7.4% from January to July; According to the data of the Ministry of Industry and Information Technology, China's mobile Internet traffic increased by 17.7% from January to June.

Expand the breadth and depth of economic and trade cooperation. The theme activity of "Silk Road E-commerce Benefiting the World" continues to advance, and the Arab session of the Cloud Lecture Hall has set up two overseas sub venues in Egypt and Morocco, attracting nearly a thousand e-commerce practitioners from 21 Arab countries to participate. Xinjiang, Hebei, Shaanxi, Jiangsu and other places hold the "Silk Road Cloud Products" series of activities to help high-quality goods "export to China". From January to July, business big data focused on monitoring cross-border e-commerce import platforms, with sales of Serbian wine, Bangladeshi coffee beans, and New Zealand butter increasing by 122.5%, 112.2%, and 69.4% respectively.