Domestic air conditioners sold out in Europe are easy to install and energy-saving (see picture)

The picture shows a customs officer conducting on-site research at an air conditioning production enterprise, photographed by Guo Jianlin

Recently, many European countries have been hit by extreme heat waves, with temperatures breaking historical records in many areas. The widespread high temperature has driven the continuous increase in overseas demand for refrigeration appliances, and domestic brand air conditioners continue to sell well in the European market.

On July 17th, at Hisense Group's home appliance production plant in Qingdao, the air conditioning production line was operating at full capacity. After strict quality inspection, the newly produced split air conditioners were about to be packaged and exported to the European market.

Ma Yuanyuan, General Manager of Overseas Marketing Management Department of Hisense Air Business Unit, introduced that in the first half of this year, the sales of enterprise air conditioners in the Western European market increased by more than 20% year-on-year, with a year-on-year growth rate of over 100% in the French market. At present, the company is actively planning to allocate global sources of goods, while some domestic factories have temporarily increased their production capacity and are rushing to produce new orders 24/7.

We specialize in customizing and developing split air conditioners to meet the needs of the European market, accurately solving the pain points of local installation and use, "said Wang Weige, Director of Platform R&D at Hisense Air Business Unit. It is reported that the installation efficiency of this air conditioner has increased by 35% compared to ordinary models, and it is also equipped with an easy to disassemble structure and multi wall adaptation design, which has been widely recognized by local installers and consumers. Data shows that in the first six months of this year, the sales of this air conditioner in Europe reached 113000 sets, a year-on-year increase of 117%.

In addition to the advantage of convenient installation, the outstanding high cost-effectiveness is the core advantage of domestic air conditioners in seizing the European market. Currently, high-efficiency household appliances have become the primary purchasing standard for local residents. Our other popular air conditioner in Europe has obtained the European High Energy Efficiency Certification, which can save 30% of energy consumption compared to common air conditioners in the market and significantly reduce electricity bills, "said Wang Weige.

To ensure the smooth export of domestic air conditioners, Qingdao Dagang Customs, under Qingdao Customs, conducts advance research and provides advanced services, timely follows up on changes in EU household appliance safety and energy efficiency standards and various new regulations, regularly pushes technical and trade risk warnings to household appliance export enterprises, assists enterprises in sorting out EU market access certification materials, and reduces compliance risks of exported goods.

In response to the current wave of air conditioning exports, we have taken facilitation measures such as prioritizing local inspections, early declaration, and appointment inspections, reducing the clearance time of goods by nearly 60%, and helping enterprises seize market share in Europe, "said Liu Shuxia, head of the Enterprise Credit Management Department at Qingdao Dagang Customs. According to statistics, Shandong Province exported 430 million yuan of air conditioners to the European Union in the first six months of this year, a year-on-year increase of 5.1%. (Li Lin/Text)