Eleven Measures Help Fengxian District's Cosmetics Exports Increase by 34.1% (Image)

The picture shows customs officers conducting on-site supervision of export cosmetics enterprises. Photo by Shen Chunchen

Dongfang Meigu "is a comprehensive beauty and health industry ecosystem created by Fengxian District, Shanghai in 2015, covering three core industries: cosmetics, biomedicine, and health food. It has been one year since the General Administration of Customs implemented the "Eleven Measures" to support the high-quality development of the cosmetics industry in "Oriental Beauty Valley" on June 30, 2025. According to statistics, in the past year, the cumulative export value of cosmetics in Fengxian District reached 1.95 billion yuan, a year-on-year increase of 34.1%.

Over the past year, Fengxian Customs, a subsidiary of Shanghai Customs, has deepened multi-party cooperation, polished the "Xianguan Qihui" service brand, and promoted precise policy implementation. Through innovative measures such as establishing a "whitelist" management system and pioneering the remote local inspection mode for exported cosmetics, customs supervision has achieved a deep transformation from "managing goods" to "promoting innovation".

Zero waiting time for customs clearance, reducing costs and increasing efficiency, boosting confidence. Recently, a batch of lip gloss shipped from Shanghai Zhenchen Cosmetics Co., Ltd. to the Netherlands was released after only 40 minutes of sampling. Thanks to the new policy of "sampling and release", the warehousing cycle of the enterprise has been compressed from one week in the past to real-time shipment. Previously, I was afraid of missing the shipping schedule, but now I have the confidence, "said the company leader. The improvement in operational efficiency has made the company's pace of exploring the European and American markets more agile.

Digital 'acceleration', remote inspection breaks through bottlenecks. In response to the pain point of long traditional inspection time, Fengxian Customs has taken the lead in implementing a remote local inspection mode for cosmetics nationwide. Cosmeishi (China) Cosmetics Co., Ltd. verified 13000 air cushion creams exported to Mexico in just 20 minutes via video link. The relevant person in charge of the enterprise introduced that in the past, an appointment needed to be made 3 days in advance, but now it can be made 1 hour in advance, and entry can be made on the same day.

Develop a 'favorable environment' for research and development, and drive innovation to accumulate momentum. In addition to smooth exits, customs also focuses on breaking through research and development bottlenecks. After the implementation of the "whitelist" system for imported cosmetics for research and development, the clearance efficiency of related products for research and development by companies such as Shanghai Chuangyuan has increased by 80%; The policy of halving the sampling of small-sized finished products has reduced the cost of single batch sampling by more than 50% for enterprises such as Yingtefeile, and the saved funds have been invested more in new product research and development.

At present, the beauty products of "Oriental Beauty Valley" have been exported to more than 60 countries and regions around the world. As a typical case of Shanghai's annual practice of optimizing the business environment, the "Eleven Measures" not only gave wings to the development of the billion dollar beauty industry cluster in Fengxian, but also provided a replicable "Shanghai model" for the development of the national customs service characteristic industry cluster. (Huang Yao/Text)