In the first five months, Ningbo enterprises deeply cultivated the Russian market with imports and exports of 17.411 billion yuan

In recent days, Lin Zhongkan, the general manager of Ningbo Jiabike Food Co., Ltd. (hereinafter referred to as "Jiabike"), has become increasingly busy with his work pace, frequently negotiating orders online with overseas customers and finalizing supply matters. From deeply cultivating traditional markets to focusing on expanding into the Russian market, this veteran seafood enterprise has identified the direction of foreign trade transformation and steadily expanded its overseas development track.  
I grew up smelling the fishy smell, "Lin Zhongkan said. Having been exposed to it since childhood, it has deeply rooted him in the aquaculture industry. For over forty years, his parents have been deeply involved in the field of aquaculture and founded Jiabike, which has enabled him to quickly understand the development trajectory of the industry. After returning from studying abroad, he jumped out of traditional business thinking and insisted on being market-oriented, promoting the transformation of the company's development model.  
Since 2020, due to multiple factors, the original overseas market of Jiabike has been continuously shrinking. The company timely adjusted its global market layout and turned its attention to Russia, which has abundant consumer potential and stable market demand. Jiabike formed a team to conduct in-depth analysis of Russia's consumption habits, dietary structure, and cold chain transportation environment. In response to the preference of Russian consumers for high protein and easy to store aquatic products, Jiabike has improved its product formula, optimized its cold resistant packaging process, extended its shelf life, and tailored its specialty aquatic food to fit the Russian market.  
With precise market positioning and excellent product quality, Jiabike quickly opened the door to the Russian market. In the first five months of this year, its exports to Russia reached 47.8 million yuan, a year-on-year increase of 148.21%.  
Unlike Jiabike, Beifa Group Co., Ltd. has been entering the Russian market since 1992 and established a branch and office in Russia in 1994. At present, more than half of the top ten professional stationery distributors in Russia have established stable cooperative relationships with them, with products covering campus stationery, office cultural and creative products, business gifts, etc. Since the beginning of this year, exports have exceeded 23 million yuan.  
Multi market layout is our long-term strategy, but Russia is always a key link. We will continue to deepen our presence in the Russian speaking market, relying on intelligent manufacturing and brand advantages to bring 'Ningbo made' stationery into more Russian households and classrooms, "said the company's customs manager. As a Customs Advanced Certified Enterprise (AEO), its products fully enjoy the convenience of priority inspection and customs clearance, effectively reducing customs clearance time.  
In recent years, the economic and trade exchanges between Ningbo and Russia have entered the "fast lane". Ningbo has held its own exhibitions in Moscow for three consecutive years, with a cumulative intention order of over 1 billion yuan, and has established offline physical platforms such as the Russian Ningbo Commodity Exhibition Center. In the first five months of this year, Ningbo enterprises imported and exported 17.411 billion yuan to Russia, a year-on-year increase of 3.12%. Among them, exports amounted to 15.712 billion yuan, a year-on-year increase of 8.79%.