Ice and snow hot fitness fire, Fujian sports goods and equipment exports welcome 'little spring'

On April 23rd, walking into the production workshop of Xiamen Kanglejia Sports Equipment Co., Ltd., a batch of home treadmills and strength training equipment worth nearly one million yuan will be sent to the European market after undergoing multiple processes such as high-precision cutting, stable welding, performance debugging, and safety testing. The busy and orderly production scene in the workshop is a vivid reflection of the continuous improvement of Fujian's sports goods and equipment exports.

Since the beginning of this year, driven by international top-level events such as the Milan Winter Olympics, global sports consumption enthusiasm has been high, and the export of sports goods and equipment in Fujian Province has maintained a good trend. According to Xiamen Customs statistics, in the first quarter of this year, Fujian Province exported sports goods and equipment worth 3.171 billion yuan. Among them, the export of fitness and rehabilitation equipment was 908 million yuan, accounting for 28.64% of the total export value of sports goods and equipment in Fujian Province during the same period; The exports of golf clubs, grass tennis rackets, and treadmills increased by 95.93%, 45.90%, and 20.86% year-on-year, respectively. With the continuous rise of ice and snow sports, the total export of ski clogs, fasteners, and other skiing equipment increased by 3.16 times year-on-year, showing particularly impressive performance.

From the perspective of export markets, North America is the largest market for Fujian Province's sports goods and equipment exports. In the first quarter, Fujian Province exported sports goods and equipment worth 1.273 billion yuan to North America, accounting for 40.15% of the total export value of sports goods and equipment in Fujian Province during the same period; Exports to Europe and other Asian countries and regions amounted to 1.029 billion yuan and 642 million yuan, respectively, with year-on-year growth of 21.56% and 0.74%, respectively; Exports to Latin America, Africa, and Oceania increased by 50.94%, 28.64%, and 17.26% year-on-year, respectively.

Private enterprises continue to play a leading role in exports. In the first quarter, private enterprises in Fujian Province exported sports goods and equipment worth 1.74 billion yuan, a year-on-year increase of 21.33%, accounting for 54.87% of the total export value of sports goods and equipment in Fujian Province during the same period.

Xiamen Kanglejia Sports Equipment Co., Ltd. is a fitness equipment enterprise that integrates research and development, production, and sales. Its products are exported to many countries and regions such as Europe and Southeast Asia. The Winter Olympics has ignited global enthusiasm for sports and fitness, and the demand for home fitness equipment in the European market continues to recover. Our order volume has steadily increased, "said Zhao Xiaogang, the person in charge of Xiamen Kanglejia Sports Equipment Co., Ltd. In the first quarter, the company exported a total of 16.014 million yuan of fitness equipment, a year-on-year increase of 28.14%.

In order to help sports goods and equipment production enterprises in Fujian Province seize market dividends, Xiamen Customs actively provides advanced services, sorts out relevant technical regulations, certification standards, and market access requirements, and "one enterprise, one policy" guides enterprises to optimize production processes, improve quality inspection processes, and ensure compliant export of products. At the same time, the customs have opened a "green channel" for the export of sports equipment, fully ensuring efficient and smooth clearance of orders during peak seasons; Carry out policy lectures and guidance on rules of origin for free trade agreements, help enterprises make full use of the benefits of tariff reduction policies, steadily expand international markets, and fully escort Fujian's sports goods and equipment to sail overseas.