In the first four months, the export of sports equipment at Ningbo Port increased by 12.4% year-on-year

Ningbo Customs officers answer questions and clarify doubts for enterprises. Correspondent Zhu Luye/Photo

Yongpai Client Reporter Yan Jin Correspondents Han Hui, Chen Rui, and Chen Bing
　　   
The 2026 World Cup between the United States, Canada, and Mexico is approaching, and global audiences' enthusiasm for sports continues to rise. Ningbo, with its world-class port advantages, has become an important channel for sports equipment to go abroad. According to statistics from Ningbo Customs, the export of sports goods and equipment from Ningbo Port reached 7.84 billion yuan in the first four months, a year-on-year increase of 12.4%.
Behind this data is the positive result of Ningbo sports equipment enterprises actively adjusting their market strategies and deeply adapting to regional demand. Ningbo Best Baby Products Co., Ltd. (hereinafter referred to as Best) is a typical representative among them. In the first four months of this year, Baxter's exports to Mexico exceeded 6 million yuan, an increase of 2.2 times.
We continue to pay attention to the trends and customer needs in the North American market, and make targeted optimizations around product quality, functional adaptation, packaging features, price positioning, etc., "said Chen Runyao, General Manager of Best. Taking the company's patented pentagonal immersion dumbbell as an example, this product is environmentally friendly and durable, achieving multi scenario adaptation and fully meeting the diverse needs of local families and gyms.
Chen Runyao said, "Looking ahead, we will continue to rely on independent innovation and localization adjustments, deepen our overseas market layout, push our independent brands to a broader international stage, and enable more high-quality products made in China to enter millions of households
Easy storage and multifunctionality are also important factors for the popularity of local products in overseas markets. Ningbo Bofu Electric Appliance Co., Ltd. is an enterprise mainly engaged in fitness equipment such as liposuction machines and treadmills. In the first four months, the company exported 40 million yuan to the United States, an increase of nearly 30%. We have innovated our treadmill products, such as foldable and dual shock absorbers, and the market size has also increased accordingly, "said Dong Xipan, the chairman of the company.
From fitness equipment to ball equipment, from water gear to hiking gear, "Made in China" is winning the favor of more and more overseas consumers with its diversified product structure and continuously upgraded quality.
Data shows that in the first four months, the export of sports equipment and devices from Ningbo Port, including treadmills, their parts, and accessories, reached 1.54 billion yuan, a year-on-year increase of 2.5%; Basketball, football, and volleyball reached 180 million yuan, a year-on-year increase of 45.1%; Lawn tennis reached 66.821 million yuan, a year-on-year increase of 37.4%; Windsurfing reached 223000 yuan, with no exports during the same period last year.
From the perspective of exporting countries, the United States remains the largest export market for sports goods and equipment at Ningbo Port, exporting 2.87 billion yuan to it in the first four months, a year-on-year increase of 6.4%; During the same period, traditional European markets such as Germany, the UK, and the Netherlands saw year-on-year growth of 27%, 8.1%, and 21%, respectively; The performance of emerging markets is particularly impressive, with a year-on-year growth rate of 88% for exports to Brazil, and 38% and 40.4% for exports to Mexico and India, respectively.
In response to the characteristics of a wide variety of sports equipment products, fast updates, and complex foreign technical trade measures, Ningbo Customs actively carries out policy lectures and standard interpretations to help enterprises avoid trade risks and reduce compliance costs in a timely manner. At the same time, by providing convenient measures such as advance declaration and pre inspection for enterprises, the customs clearance time for sports equipment is significantly reduced.
Guo Xuejun, the head of the Export Department of Haishu Customs, a subsidiary of Ningbo Customs, said, "We will deeply implement the 'Pro Qing Direct Train · Enterprise Needs Customs Response' mechanism to assist enterprise development, continue to strengthen trend analysis and early warning services for sports goods exports, and help more 'domestic goods' set sail and export to the world through the implementation of more facilitation measures