In the first four months, exports exceeded 50 billion yuan, accounting for 20% of the national total. Zhejiang's "baby economy" has become popular worldwide

Recently, the global children's consumer market has entered a peak season. Customs statistics show that in the first four months of this year, the export value of children's clothing, socks, shoes and other products in Zhejiang Province exceeded 50 billion yuan, accounting for 20% of the total export value of similar products in the country. From the "Children's Clothing Capital" in northern Zhejiang to the intelligent manufacturing factories in eastern Zhejiang, enterprises from all over Zhejiang are working hard, relying on mature industrial chains and continuous product innovation, to seize the golden export period of the "baby economy".
The industrial agglomeration effect is significant. In Huzhou, known as the "Capital of Children's Clothing in China," 2 out of every 3 children's clothing items in the country are produced here, and the products are exported to 167 countries and regions around the world. The children's clothing produced by Huzhou Thick International Trade Co., Ltd. has recently been shipped overseas. In recent years, we have increased our investment in children's clothing design innovation and quality research and development, and our competitiveness in exploring overseas markets is constantly improving. "The company's head, Wu Weiping, said that in the first four months of this year, the company's children's clothing exports exceeded 6.5 million yuan, a year-on-year increase of over 70%.
In Zhuji, the capital of the sock industry, Yourun Socks Co., Ltd. in Zhuji City, with a mature and complete industrial chain, not only undertakes the processing of well-known mother and baby brands, but also lays out its own brands. Its products such as newborn socks, children's mosquito proof socks, and soft soled socks for learning to walk are popular overseas, with an export value of nearly 14 million yuan in the first four months.
At present, the market demand for children's related products is becoming more refined, which is driving Zhejiang manufacturing to deepen its specialization and intelligence.
In Ningbo, Gubo Candy Toy Co., Ltd. cleverly combines candy with creative toys to develop multiple products. This year, the company focuses on upgrading packaging and safety formulas, and has passed multiple international safety certifications. At present, the company's orders have been scheduled until September, and the annual output value is expected to increase by about 25%, "said Zhang You, the general manager of the company.
In Yuyao, Ningbo, Whale Leap Technology Co., Ltd., which focuses on the research and development of children's puzzle products, has successfully entered the global mid to high end market with its safe and environmentally friendly materials and innovative magnetic structure design, including magnetic building blocks. At present, our company needs to produce 10000 sets of finished toys every day, and the orders on hand can already reach October, "said Luo Haiwei, the general manager of the company.
Faced with the concentration of holiday orders and tight delivery deadlines, customs and other departments have strengthened their service guarantees to ensure smooth export of products. Shaoxing Customs, a subsidiary of Hangzhou Customs, has utilized the "Assisting Micro Strong Chain" project to promote preferential policies such as origin for sock enterprises, and has opened multiple self-service printing points in the city's joint bank to facilitate enterprises in obtaining certificates nearby. Ningbo Customs provides convenient measures such as priority document review and rapid inspection for enterprise production scheduling, continuously reducing customs clearance time and making every effort to ensure timely delivery of holiday orders.
From children's clothing in Huzhou, children's socks in Zhuji, to creative candy toys and smart building blocks in Ningbo, Zhejiang's "Children's Fun Smart Manufacturing" is accelerating its navigation in the global market with a complete industrial chain, constantly upgrading innovative designs, and a commitment to quality and safety, seizing new growth points in the "baby economy".