Taking advantage of the Canton Fair, Su enterprises sail towards the global market

The second phase of the 139th Canton Fair was officially launched from April 23rd to 27th.

At this year's Canton Fair, Jiangsu made a strong appearance with the largest exhibition scale in history, with 3669 participating companies and a total of 7719 booths, setting a new historical high in both the number of companies and booths. In front of the booth of Jiangsu enterprises, a series of "Jiangsu Intelligent Manufacturing" new products have attracted global buyers to stop and negotiate, and intention orders have been frequently reached.

In the just concluded first exhibition, Suzhou Oches Industrial Co., Ltd., which participated for the first time, signed four sample orders on site with its new generation of DALI D4i intelligent dimming driver and other hardcore products. With the platform of this year's Canton Fair, we showcased our LED driver power supply and intelligent lighting series products, and received a batch of intention orders. ”Director Luo Hao of the company's foreign trade sales stated, "Wujiang Customs has guided us to make good use of the preferential certificate of origin, which is the 'paper gold', fully enjoy the benefits of tariff reduction policies, and further enhance the core competitiveness of our products in the international market. In the first quarter of this year, our company exported nearly 9 million yuan, with significant growth

Signing an order is just the first step, how can we turn a 'first-time customer' into a 'repeat customer'? More and more Jiangsu enterprises are shifting from "selling products" to "building brands" at the Canton Fair, winning long-term trust with quality and reputation. Zhangjiagang Shazhou Textile Printing and Dyeing Import and Export Co., Ltd., an old textile enterprise from Zhangjiagang, will soon participate in the third phase of this year's Canton Fair. "The company has participated in the Canton Fair for more than 20 years. On the basis of consolidating traditional markets such as Europe, it has actively explored emerging potential markets such as countries jointly building the 'the Belt and Road'." Zhang Jinfeng, director of the office of the company, said, "We have been awarded brand booths for many years in a row. This year, we will focus on promoting the latest digital printing products through booth special decoration design, and strive to show the brand image more systematically and stereoscopically."

Good brands require more "hard protection". In order to help enterprises participate in exhibitions and accept orders with peace of mind, Zhangjiagang Customs guides enterprises to complete applications in the "Intellectual Property Customs Protection Filing System" in one stop, helping them include trademark and other information in the protection database. At the same time, it establishes a key enterprise liaison system, pushes infringement risk warnings, and provides quick response support for rights protection, making it easier for enterprises to accept orders and smoother for brands to go global.

A strong brand cannot do without the fertile ground beneath its feet. The location advantage of Jiangsu's Tongjiang Dahai and industrial agglomeration is providing solid support for enterprises to "go global". In Changshu, there is an old friend of the Canton Fair - Jiangsu Changjiang Paper Industry Co., Ltd., which specializes in the research and development, production, and sales of paper products and cultural goods. Changshu Port is the largest port for imported pulp in East China, with a complete supply chain for the paper industry. We are not worried about raw material supply and can confidently explore new markets. This is also the key reason why we participate in major exhibitions every year, "said Zhang Chunya, the company's foreign trade manager. In order to actively assist enterprises in undertaking the spillover effects of the Canton Fair, Changshu Customs has adapted the "pre declaration form consumption" policy for enterprises based on their actual situation, and provided online business processing channels and business consulting services, effectively helping enterprises reduce capital occupation and improve customs clearance efficiency.

From the window of the Canton Fair to the global market, 'Jiangsu Haowu' is riding on the spring breeze of the exhibition to break through the waves. Nanjing Customs will continue to strengthen supervision and optimize services, allowing more enterprises to "accept orders and go abroad" through the exhibition platform, injecting strong momentum into the high-quality development of Jiangsu's foreign trade. (Liu Chenying, Shao Xingwei, Ju Yijia/article)