Zhejiang Yiwu takes multiple measures to expand the market, and technology helps bridge the gap between customs clearance and exhibitions

At 9 o'clock in the morning, Zeng Qian, the shop owner of the Global Data Trade Center in Yiwu, Zhejiang, who sells mother and baby products, was already busy. The store, covering an area of over 50 square meters, is filled with newly imported baby silicone dental gloves, anti bloating sleeping pacifiers, and other products from the factory.
Indian merchant Kapadia walked into the store to inquire, and Zeng Qian took out a calculator and gave a quote in no time. Kapadia wrote 'one more dollar' on the quotation, and Zeng Qian pulled up the cost breakdown while explaining in English and calculating the new price. After communication, both parties shook hands and made a deal - the first transaction of the day was settled.
This kind of transaction occurs every day in the market of Yiwu, some are face-to-face negotiations in stores, and some are online connections across time zones. Not far away, foreign business owner Lisa is sitting in the store, sending a lipstick shipment confirmation email to Mexican customers. His factory in Dongyang, Zhejiang can produce 15000 lipsticks per day and continuously send them to countries such as Mexico, Azerbaijan, and the United Arab Emirates.
After the opening of the Chinese New Year market, Yiwu's small commodity foreign trade orders continued to thrive. The increasing number of orders has put forward new requirements for customs clearance efficiency.
As soon as I opened my eyes, hundreds of messages urging customs clearance popped up on my phone, "said Guo Qianyun, the customs clearance supervisor of Yiwu Yucheng Trading Co., Ltd." Customs clearance efficiency is the lifeline of enterprises, and relevant documents must be processed as soon as possible. "In order to improve customs clearance efficiency, Yiwu Customs has fully launched a guarantee mechanism to" accelerate "the export channel. Data shows that since the market opened, the company has exported over 200 TEUs as an agent, and "Made in Yiwu" is accelerating towards Southeast Asian and African markets.
Behind efficient customs clearance is the hardcore support of technology and the stable guarantee of electricity.
At Yiwu Port, trucks can enter the automatic sealing channel and complete the customs clearance and sealing process in 18 seconds without manual intervention. This system, jointly developed by Hangzhou Customs and Ningbo Customs, integrates the latest image recognition technology to automatically release transit goods directly through checkpoints, greatly saving waiting time. In the Yiwu (Suxi) International Hub Port, new equipment such as artificial intelligence glasses and intelligent cockpits have been put into the front line of customs supervision; Within the customs supervision area of Yiwu Port, the roar of truck engines echoed one after another, with over a thousand vehicles loaded with goods heading towards Ningbo Zhoushan Port every day; Yiwu Railway Port, Zhejiang China Europe Express (Yixin Europe) operates 5 trains per day... The efficient and time-saving transportation of goods has helped Yiwu strive for a good start. State Grid Yiwu Power Supply Company customizes power supply solutions for commercial scenarios, ensuring zero power interruption in key areas such as the International Trade City and Yiwu Port through the "full voltage dual power" mode and intelligent dispatch system.
Relying on exhibitions to expand the market and actively competing for orders. Since the beginning of this year, Yiwu has actively organized enterprises to participate in exhibitions and expand markets: on January 12th, nearly 20 Yiwu enterprises appeared at the 52nd Hong Kong Toy Fair; On January 14th, 10 companies formed a group to participate in the 22nd Bologna International Private Brand Exhibition in Italy; On February 17th, 24 Yiwu foreign trade enterprises participated in the 2026 Las Vegas Fashion and Fabric Exhibition in the United States; On March 10th, 17 companies from Yiwu showcased their new products at the 42nd Panama International Trade Fair in 2026... Zhu Xiaotang, Deputy Director of the Yiwu Municipal Bureau of Commerce, stated that Yiwu plans to assist 1500 foreign trade enterprises in participating in overseas exhibitions this year, building a bridge for enterprises to connect with the global market.
This time we brought 120 products, with new products accounting for 70%, "said Wang Kexin, the marketing manager of Yiwu Jubang Toys Co., Ltd. Last July, the company started preparations for the Hong Kong Toy Fair and invited customers simultaneously. As an "old face" who has participated in exhibitions for many years, she deeply understands the value of exhibitions: "This is not only a display platform, but also a key channel for solving practical problems such as production and logistics with global customers face-to-face
The "Bobo Goose" that appeared at the Yiwu branch of this year's Spring Festival Gala has extended to more than 10 categories and over 200 individual products. This year's sales are expected to reach 40 million yuan, and we will continue to develop new products to bring Chinese original IP to the world. ”Huang Changchao, President of Yiwu Cultural Supplies Industry Association, said.