New Blue Network: Visiting, grabbing orders, exhibitions... Starting the year, Zhejiang enterprises will run in various ways to "go global" and welcome a good start

The lights on the streets of New York are dim. After a day of intensive customer visits and market research, Li Huidan, the general manager of Yiwu Ruixing Import and Export Co., Ltd., is still buried in his computer, reviewing demand feedback and preparing for the next round of negotiations.
During this year's Spring Festival holiday, Yiwu Hengfa Exhibition Service Co., Ltd. organized 24 Yiwu foreign trade enterprises to showcase at the 2026 Las Vegas Fashion and Fabric Exhibition in the United States. Li Huidan has participated in this exhibition for the fifth time. She won three exhibition booths at once, showcasing three main products: bags, hats, and belts. During the exhibition, Li Huidan's booth was very popular. With her precise product selection and supply chain strength, she successfully expanded to more than 10 new customers and further deepened cooperation with multiple old customers.
After the exhibition, Li Huidan did not rush back to China, but took the opportunity to visit some customers intensively and learn about new trends in fashion. Li Huidan plans to convert first-hand information obtained abroad into specific product improvement plans after returning to China, providing customers with more targeted customized services.
The more the product variety suits their taste, the more orders they can get, "Li Huidan's tone exudes confidence. She said that adhering to the Zhejiang spirit of keeping up with the times, for foreign traders, means to explore every corner of the world with an open spirit. In the ever-changing international market, we need both the courage to take the lead in exploring new blue oceans and the broad mindedness to absorb global wisdom.
According to Jia Liping, General Manager of Yiwu Hengfa Exhibition Service Co., Ltd., in the first quarter of this year, the company will organize nearly 100 enterprises to participate in 22 overseas exhibitions, covering mature markets such as Germany, France, Italy, and the United States, as well as emerging markets such as Mexico and Panama, with a focus on advantageous categories such as clothing, stationery, toys, gifts, beauty, and daily consumer goods. Jia Liping said that companies are actively registering, including traditional foreign trade enterprises and "hidden champions" in industry segments. Everyone has a strong desire to go global and has confidence in competing for orders.
Since the beginning of 2026, Yiwu, known as the "World Supermarket", has actively integrated into the nationwide trend of group overseas sales and exhibitions. On January 12th, nearly 20 companies made their debut at the Hong Kong International Stationery Fair; On January 14th, 10 companies formed a group to participate in the 22nd Bologna International Private Brand Exhibition in Italy, reaching more than 100 intention orders with an amount exceeding 20 million yuan... Currently, the 2026 Yiwu International Fair Overseas Exhibition - Indonesia Station has also been scheduled and will be held from May 12th to 14th at the Jakarta International Exhibition Center in Indonesia. Indonesia, as the largest economy in ASEAN, has strong consumer power. This year, we plan to set up 200 booths for foreign trade enterprises interested in exploring the Southeast Asian market, "said Chen Nuo, the person in charge of the overseas exhibition Indonesia station of the Yiwu Expo of the Mall Exhibition Company.
The relevant person in charge of Yiwu Municipal Bureau of Commerce stated that in the first quarter of this year, Yiwu plans to organize 5 groups and more than 300 enterprises to "go out" and compete for orders overseas; By 2026, we will promote 1500 secondary foreign trade enterprises to participate in overseas exhibitions, fully assisting them in grabbing orders, expanding markets, and stabilizing expectations.
Seeing the busy "World Supermarket", the brothers of the "Hardware Capital" are not to be outdone.
Recently, 35 hardware tool companies and over 70 business leaders organized by the Yongkang Foreign Trade and Economic Service Center went abroad to participate in the 2026 Cologne International Hardware Expo in Germany. By actively connecting with the European market, grabbing orders, and building brands, they worked hard to achieve a good start in foreign trade.
The 2026 Cologne International Hardware Fair in Germany will be held from March 3rd to 6th. The fair is the largest and most professional hardware industry event in the world, and an important platform for Yongkang enterprises to expand overseas markets. Every year, more than 50 enterprises from Yongkang participate in the exhibition in groups. 2026 coincides with the "big year" of the expo, with more concentrated exhibition resources and higher quality professional buyers, while also fitting in with the European spring procurement season. Aiming at this important opportunity, many companies in Yongkang had already secured booths and stocked up on new products as early as last year, fully entering the stage of exhibition preparation.
Since 2011, the Yongkang Foreign Economic and Trade Service Center has organized enterprise groups to participate in the Cologne Hardware Exhibition for 15 consecutive years, becoming one of the longest and most mature industry outbound actions in the city. As the first "overseas order grabbing group" at the beginning of this year, Yongkang actively guides enterprises to participate in exhibitions with their own brands and showcase innovative products, promoting the improvement of the quality and efficiency of hardware industry exports
The land of central Zhejiang has also set its sights on the world with all its might, striving with all its might.
According to a statement released by Jiaxing, during the Spring Festival, the city will take a "running at the beginning of the year" attitude and vigorously promote enterprises to go abroad to grab orders, striving to achieve a "good start" in the economy.
On the first day of the first lunar month, the "Three Winter Clothes" exhibition team consisting of more than 20 companies from Honghe Woolen, Haining Leather City, and Pinghu Clothing City made their debut at the 45th Russian Ready to Wear Fashion Expo. Among them, Jiaxing Lianglao Trading Co., Ltd. completed over 8500 transactions on site and gained multiple potential customers; Haining Leather City has built a 300 square meter "Haining Fashion Industry Hall" to showcase mid to high end products and become a popular area. According to statistics from the Jiaxing Municipal Bureau of Commerce, a total of 78 companies were organized to participate in exhibitions in Russia, Italy, the United States, and other places during the Spring Festival period, with a total intended transaction amount of 39 million yuan.
The company also plans to establish overseas exhibition centers in Moscow, Dubai and other places to promote its products to the world.
At present, it is a good season for hiking and admiring flowers, and the overseas consumer market is also experiencing a surge of "spring tide". Outdoor leisure products such as tents, sunshades, beach chairs, courtyard tables and chairs are popular among consumers, and the "spring economy" is ushering in a consumption peak. Many outdoor product companies in Yuyao are seizing market opportunities, rushing to meet orders and expand markets, and seizing overseas market share with innovative products.
In the production workshop of Jiwei Leisure Products Co., Ltd., the automated production line is running at full speed, and batches of outdoor tables, chairs, and sunshades that meet European and American standards are orderly produced. With the arrival of spring in the northern hemisphere, the volume of enterprise orders has increased significantly, production lines are operating at full capacity, and the daily average shipment volume exceeds 20 standard containers. Since the beginning of this year, the export volume has maintained steady growth.
As a leading enterprise in outdoor leisure furniture in Yuyao, Jiwei's leisure products cover thousands of outdoor tables, chairs, tents, sunshades and other products, and have established long-term cooperation with multiple international large supermarkets. The head of the company told reporters that overseas orders have been scheduled until June, and the European and American markets have shown a continuous growth trend for many years. Faced with strong demand, the company has increased research and development and accelerated the iteration of new products. For high-end markets such as Europe, the company focuses on researching and developing environmentally friendly recyclable materials, lightweight aluminum alloy structures, and modular furniture for quick installation, while simultaneously improving waterproof and sun protection performance, further enhancing international competitiveness.
Ningbo Qiafeng Leisure Products Co., Ltd. is also seizing the overseas "spring economy" trend. The company focuses on the research and manufacturing of tents, awnings, outdoor furniture and other products. With excellent quality and personalized design, it is highly favored in overseas markets. With the concentrated release of demand for spring outings and courtyard leisure, the overseas order volume of enterprises has increased significantly year-on-year, and the development momentum is strong.
Vice General Manager Zhang Laijun said, "The order situation is still good. We have increased compared to before, and the output value has increased by about 10% compared to the same period last year
This year, Qiafeng Company also adapted the appearance and function according to different regional customs, and developed targeted products that are UV resistant, easy to clean, wind resistant, and corrosion-resistant, resulting in a continuous increase in order volume.
According to statistics, from January to February, the export value of outdoor leisure products such as tents, outdoor tables and chairs in Yuyao City exceeded 240 million yuan. In response to the growing number of orders, Yuyao Customs also focuses on the actual needs of enterprises, continuously optimizes customs clearance processes, implements preferential policies for enterprises, and strives to provide full support for enterprises to grab orders and expand markets.