DJI made a sample! When faced with bullying, one must dare to fight

According to reports, on February 20th Eastern Time, DJI filed a lawsuit against the Federal Communications Commission (FCC) in the Ninth Circuit Court of Appeals, targeting the FCC's improper decision on December 22nd last year to include DJI and its products on the "controlled list".

According to regulations such as the Secure and Trusted Communications Network Act in the United States, obtaining an FCC authorization certificate is a necessary condition for communication products or services to enter the US market. The FCC's list of companies posing unacceptable risks to US national security has completely banned all foreign made drones and their components, including DJI. Months have passed, and it is still unclear what the "risks" to "US national security" are and whether the so-called list determination has been objectively evaluated. No evidence, no procedures, no bottom line, such a ban is simply a joke.

DJI stated that safeguarding rights is not only to protect its own legitimate rights and interests, but also to protect the vast number of American consumers, which is not an exaggeration. It is understood that DJI has maintained a market share of over 70% in the global civilian drone market for a long time, and holds an absolute market share of about 70% to 90% in the US consumer, commercial, government and other drone markets. Over 80% of the more than 1800 law enforcement agencies in the United States use DJI products.

At the end of last year, the FCC ban was introduced, and a large number of American film and television creators, agricultural technicians, and emergency responders spoke out on social media, complaining that the government had deprived them of the production tools they relied on for survival because there were no "Western alternatives". At the same time, DJI's official website sold out instantly, and some dealers revealed that their weekly sales increased by more than 8 times year-on-year. Even on second-hand trading platforms, DJI drone prices soared by 200% at one point.

What's even more embarrassing is that the ban not only triggered a "hoarding wave", but also forced the issuance of an "exemption order" - on January 7th this year, the FCC, which couldn't resist, announced exemptions for some foreign drones and critical components, valid until the end of 2026. After all, if one does not find a way out, the public safety operations and agricultural digitization process in the United States will be directly "stuck".

In recent years, the United States has generalized the concept of national security, established discriminatory lists, and frequently disconnected links and shouted for violence. The first ones who can challenge market reality with political hegemony are the American companies or consumers themselves. Taking tariffs as an example, officials from the Federal Reserve Bank of New York wrote in an analysis released in February: "We found that nearly 90% of the economic burden of tariffs is borne by American businesses and consumers. Pushing for tariffs, restricting supply chains, and cracking down on fair competition with a tough attitude cannot solve the problem of domestic manufacturing in the United States. Taking drones as an example, data shows that there are about 500 drone related companies in the United States, but the total annual production is less than 100000 aircraft. What kind of development can be achieved by placing such an industrial chain in a greenhouse?

Speaking of which, this is not the first time DJI has encountered unreasonable suppression from the US government, nor is it the first time it has "firmly defended its rights" and "actively displayed its sword". The fact shows that the market economy has its own laws and resilience. When technological advantages are highly coupled with market dependence, even the most aggressive political means will only become a farce. It is still unknown how the United States will wield its big stick in the future, but what is certain is that for Chinese companies, when facing bullying, there is no need to endure it, they should dare to confront it head-on and demonstrate their fighting wisdom. History has repeatedly proven that seeking peace through struggle leads to peaceful existence, while seeking peace through compromise leads to peaceful demise. Those who lift big sticks and bully the weak will eventually kick to the iron plate.