Cross border customs clearance accelerates to escort the 'her economy' boom

Every year in early March, around International Women's Day, major online shopping platforms launch shopping activities targeting women's consumer goods. Recently, the Yantai International Land Port Express Supervision Center has also welcomed a "she economy" consumption boom mainly focused on beauty and skincare, maternal and child products, etc. A large number of packages with "she" as the ultimate consumer are being sorted and sent to various parts of the country in an orderly manner.

"The order of women's goods has increased by more than 20% compared with that before the festival, especially the replenishment of beauty products such as lipstick, facial mask, essence, etc." Gao Haipeng, the on-site principal of Yantai International Express Co., Ltd., said, "We prepare goods in advance to cope with the peak, and efficient customs clearance also saves valuable time for the logistics link."

Yantai Customs, a subsidiary of Qingdao Customs, guides enterprises to standardize the declaration of commodity information, connects with their customs clearance needs, dynamically assesses logistics peaks during promotional periods, flexibly allocates regulatory personnel, and ensures 24/7 scheduled customs clearance services without interruption.

In response to the diverse categories and high value of beauty products, we have implemented a precise supervision model of 'machine inspection screening+key inspection', "said Zhang Han, the head of the Express Supervision Department of the Yantai Customs Post Office. The customs conduct preliminary screening of packages through intelligent systems, implement non-invasive inspection and rapid release for low-risk packages, and initiate key verification for high-risk, high-value, and suspected fake and concealed products in the first place to ensure that cross-border packages run faster and more stably, and fully protect consumer rights.

In the past, during peak promotional periods, the biggest concern was the backlog of goods. Nowadays, customs clearance efficiency has greatly improved, and the quality of goods is also more guaranteed. "Gao Haipeng admitted that the efficient supervision of customs, which means" inspection upon arrival and release upon qualification, "has increased the turnover efficiency of goods by nearly 20%.

According to statistics, since March, Yantai Customs has released 157000 cross-border e-commerce imported packages, a year-on-year increase of 25.6%. Next, Yantai Customs will continue to optimize its supervision mode, improve the efficiency of customs clearance services, inject new momentum into the healthy and orderly development of the cross-border e-commerce industry, and help more "global goods" accelerate their arrival in the hands of Chinese consumers. (Li Wei/Wen)