Red Qi fragrance wafts along the banks of the Yellow River - authentic Qi fruits sail out to sea with the wind

In early summer, the Yellow River flows through the arid plateau of Zhongning, and the continuous vines of goji berries are covered with agate like bright red fruits. The vast goji orchards are like thousands of miles of red silk spread out, outlining the unique harvest scene of the "hometown of Chinese goji berries". The 9th Goji Berry Industry Expo recently kicked off in Zhongning. Behind this grand event showcasing authentic goji berries to the world, Yinchuan Customs is committed to guarding the country's borders and promoting development. With integrated export quality supervision services as the cornerstone and comprehensive and precise assistance as the support, it promotes the quality and expansion of Ningxia's modern goji berry industry worth billions of yuan, and helps Ningxia's authentic goji berries stride towards the international market.

Soil and water nurture precious fruits: Golden latitude nurtures millennium old authentic medicinal and culinary treasures

The Yellow River is rich in Ningxia, and the goji berries in Zhongning are the best in the world. The culture of goji berries has a long and rich history. The Book of Songs records that 'when I visit the northern mountains, I will pick the qi'. The Ming Dynasty's' Compendium of Materia Medica 'clearly states that' all the medicinal herbs used in the country, such as the qi, are produced in peace '. As a classic medicinal and edible variety, goji berry is rich in active ingredients such as goji polysaccharides, betaine, and organic selenium. It is the only medicinal goji berry variety in China included in the Pharmacopoeia of the People's Republic of China.

Zhongning County, located in the Golden Agricultural Planting Belt at 37 ° N latitude, has natural planting conditions that are difficult to replicate in other domestic production areas: the region receives nearly 3000 hours of light throughout the year, with a significant temperature difference between day and night, which is conducive to the full enrichment of nutrients such as polysaccharides and amino acids in goji berries; The Yellow River's self flowing irrigation nourishes selenium rich alkaline sandy loam soil, with loose and breathable soil layers and abundant mineral reserves, perfectly suitable for the growth and development of goji berry roots. The fresh fruit has a rosy and transparent color, full flesh, thin skin, few seeds, clear and sweet juice. After being dried at low temperature, it becomes oily and compact, with rich core nutrients and superior quality. In 2001, "Zhongning Goji Berry" was successfully registered as a certificate of origin trademark and later awarded the National Geographical Indication for Agricultural Products; By 2025, the value of regional public brands will reach 20.52 billion yuan, firmly ranking among the top ten geographical indication regional brand values in China.

Developing Industries Across the Chain: Diversifying Development to Build a Billion Dollar Export Industry Cluster

After decades of iteration and upgrading, Zhongning Goji has completely broken away from the traditional mode of exporting single dried fruits, and built a complete industrial system of standardized planting, deep processing, integration of agriculture, culture, and tourism, and coordinated development of cross-border foreign trade. At present, the planting area of wolfberry in the whole county is stable at 108000 mu, accounting for more than 42% of the total planting area of wolfberry in Ningxia, with an annual output of 80000 tons of fresh fruit; Gathering over 220 goji berry processing and operation entities, we have developed more than 120 deep processed products in ten categories, including fresh goji berries, goji berry puree, goji berry bud tea, functional dietary products, and goji berry cultural and creative products. The deep processing conversion rate has reached 37.8%, and the comprehensive output value of the goji berry industry chain has exceeded 13 billion yuan.

Recently, the promotional video of Ningxia Goji berry brand has landed on the global screen of Times Square in New York, steadily releasing overseas consumer demand. In the first five months of 2026, Ningxia exported 1791.75 tons of wolfberry, with an export value of 101.6557 million yuan. The export volume and value increased by 24.93% and 34.17% respectively year-on-year, and the products were exported to more than 50 countries and regions around the world.

'Quality and Intelligence' Adhere to the Bottom Line: Precise Policies Escort Red Fruit to Sail to the Sea

The quality improvement and expansion of Ningxia's goji berry industry, as well as its overseas expansion, cannot be achieved without the comprehensive and customized precise assistance of Yinchuan Customs. Yinchuan Customs empowers industrial exports with digital intelligent supervision, eliminates bottlenecks and pain points, and balances quality control and customs clearance speed. Relying on the National Key Laboratory for Goji Berry and Its Products Testing to carry out quality and safety risk monitoring of pesticide residues, heavy metals, and sulfur dioxide, we will continue to strengthen the foundation of authentic quality of Ningxia Goji berries.

For characteristic categories such as goji berries, Yinchuan Customs has launched a "single product single policy" menu style supervision service, carefully interpreting the origin determination standards, fully leveraging the professional functions of the (Zhongning) goji berry technical trade measures research and evaluation base, and repeatedly breaking through overseas trade barriers: the special trade concern proposal submitted by the base has been adopted by South Korea, and the South Korean side has relaxed the residual limit of imidacloprid in goji berries by 50 times. As of now, the Key Laboratory for Goji Berry and Its Products has conducted free testing for more than 15000 batches of Zhongning Goji Berry, saving more than 11 million yuan in testing costs for local growers and production enterprises. These seemingly dull behind the scenes inspection data not only solidify the authentic quality of Ningxia wolfberry from the source, but also provide authoritative basis for enterprises to scientifically prevent and control diseases and enhance product added value.

Grand event opens up new journey: Qixiang Hongguo rushes to the vast blue ocean of the world

A red Qiqi carries the vision of revitalizing the industry, and the 9th industry conference has opened a new journey for Qixiang's opening up to the outside world. The unique soil and water endowment, millennium medicinal and food culture, mature and complete full industry chain, and precise regulatory services, combined with multiple advantages, continue to polish the golden signboard of Ningxia goji berry industry.

Next, Yinchuan Customs will anchor the main line of high-quality development, strengthen the security barrier of the goji berry industry chain and supply chain, cultivate new quality productivity of characteristic industries according to local conditions, coordinate the development of domestic and foreign trade integration, promote the connection and interoperability of domestic and foreign food regulations and testing standards, and assist in the construction of a unified national market. By enabling Zhongning Goji berries, which carry a millennium of medicinal and culinary heritage, to cross mountains and seas and reach the world, it not only injects lasting industrial momentum into the ecological protection and high-quality development pilot zone construction of the Yellow River Basin, but also contributes customs strength to the prosperity of global specialty agricultural product trade.