Jiyuan's lithium batteries sell well in Africa (working together to fight for the second quarter)

This batch of goods consists of nearly 1000 sets and will be shipped directly to Nigeria. Among them, 266 sets have been scheduled for June 22nd. On June 2nd, in the workshop of Henan Wanyang Lithium Battery Technology Co., Ltd. (hereinafter referred to as "Wanyang Lithium Battery") located in Sili Town, Jiyuan, the sales manager, Dang Linjie, hurriedly shuttled between the lithium battery production line workstations and urged the production line workers: "Let's work harder and make sure to ship on time

Currently, our export orders have been scheduled until July, with over 90% coming from Africa. We will dynamically adjust our production plans based on the inventory consumption pace of different customers, "Dang Linjie told reporters.

As a manufacturer deeply involved in the field of lithium batteries, Wanyang Lithium Battery is experiencing a "happy dilemma". Since the beginning of this year, the demand for energy storage batteries in Africa has experienced explosive growth. This company, which focuses on the African household energy storage market, has had to work overtime to ensure timely delivery of orders.

The infrastructure of the African power grid is weak, with daily power outages lasting up to 20 hours in some areas. This means that energy storage equipment is no longer just a power regulator, but an important guarantee for local household electricity. "In the view of Shi Yongqin, Vice President of Sales at Wanyang Lithium, the key to the popularity of their products lies in the precise adaptation of enterprise solutions to the demand of the African energy storage market.

For energy storage companies, the African market has enormous potential and significant challenges, including unstable power grids, harsh environments, and a lack of local technical services, which place higher demands on product reliability and ease of operation.

Our strategy is professional design and minimalist maintenance, "said Shi Yongqin. In response to the high temperature and dust weather in Africa, the company has conducted specialized research and development in cooling, dust prevention, corrosion prevention, and simplified operation interface. The product is compatible with both commercial and solar dual charging in Africa, with a service life of over 5 years. It can meet basic needs such as daily lighting and mobile phone charging, as well as stably support the operation of small household appliances such as electric fans. Therefore, the repurchase rate of local households exceeds 60%.

The high repurchase rate of the product also stems from Wanyang Lithium's accurate grasp of the logic of going global.

In the short term, overseas enterprises compete based on product strength; in the long run, the key to competition lies in building a localized service ecosystem, connecting with international capital markets, and opening up terminal channels. "Shi Yongqin said that based on this judgment, since laying out overseas markets in 2024, the company has adhered to a localized operation strategy, established an integrated service model of" experience store+after-sales point "through local distributors in Lagos, Nigeria, to deeply integrate into the local market and continuously improve market recognition.

Shi Yongqin stated that in the next three years, the company plans to establish personalized after-sales centers in Africa, cultivate local enterprises and technical personnel, expand the production and sales scope of lithium batteries to 20 countries in Africa, and make Wanyang Lithium Battery the most trusted power partner for African households.

The smooth export of "Jiyuan Manufacturing" lithium batteries cannot be separated from government protection.

Zhang Xingzhi, Deputy Director of Jiyuan Customs, introduced that lithium batteries belong to dangerous goods, with multiple export processes and strict control standards. Companies represented by Wanyang Lithium Battery were not familiar with international transportation regulations and did not meet packaging design standards in the early stages of going global. To this end, customs personnel have provided multiple on-site guidance to help enterprises optimize packaging, standardize labeling, accurately declare, and efficiently process identification certificates. At the same time, we will open a "green channel", optimize the inspection process, shorten the clearance time, and help "Jiyuan Manufacturing" lithium batteries ride the waves overseas.

Data shows that since achieving its first export in 2025, the cumulative export value of "Jiyuan Manufacturing" lithium batteries has reached 19.339 million yuan, with the African market accounting for over 70%, covering countries such as Nigeria, Kenya, and Ghana.