The person in charge of the E-commerce Department of the Ministry of Commerce introduces the development of e-commerce in China from January to February 2026

From January to February 2026, China's e-commerce will develop steadily, digital consumption will improve steadily, industrial e-commerce will promote digital transformation, Silk Road e-commerce will enhance global brand effects, and high-quality development will achieve a good start.

Digital consumption continues to be active. The implementation of policies to boost consumption in the field of e-commerce has shown significant results. As the first online event of the year for "Buy in China", the National Online New Year's Goods Festival enriches the holiday market consumption choices. According to data from the National Bureau of Statistics, the retail sales of goods and services online in China increased by 9.2% from January to February. The key monitoring platform for business big data has seen impressive growth in intelligent products, with zero sales of smart glasses and window cleaning robots increasing by 183.5% and 130.8% respectively. Digital technology empowers the lifestyle service industries such as tourism, catering, and accommodation. According to business big data monitoring, the retail sales of online booking and offline experience tourism and catering increased by 36.1% and 27.3% respectively.

Deep empowerment of industrial e-commerce. Carry out industrial e-commerce to benefit enterprises and deepen platform digitization to empower industrial transformation. According to business big data monitoring, the zero transaction volume of agricultural product websites increased by 17.6% from January to February, with a focus on monitoring the e-commerce transaction volume of metal and industrial products industries, which increased by 63.8% and 8.8% respectively. Industrial e-commerce has driven the rapid development of logistics, express delivery, artificial intelligence, cloud computing and other industries. According to data from the National Post Bureau, the daily average express delivery volume exceeded 590 million in January, with the highest exceeding 700 million after the Spring Festival. According to data from the Ministry of Industry and Information Technology, the adoption rate of artificial intelligence technology in manufacturing enterprises above designated size in China exceeds 30%.

Silk Road e-commerce promotes win-win outcomes. The "Silk Road E-commerce Benefiting the World" theme event serves the linkage of "Buy in China" and "Export to China", and "Silk Road E-commerce Celebrates the New Year" introduces characteristic products from partner countries such as Central Asia, Shanghai Cooperation Organization, and ASEAN, accurately creating national bestsellers. According to business big data monitoring, the sales of global goods on key e-commerce import platforms increased by 7.6% in January and February, with Icelandic salmon, Thai durian, and Brazilian beef growing by 510.9%, 443.6%, and 156% respectively. Partner countries' sense of gain continued to improve.