Upstream News: True and False "Labubu" Challenge! Shanghai Customs is playing a new trick in this' first lesson of school '

Do you want to have a conversation and interaction with an AI legal assistant to personally identify the authenticity of the globally popular trendy game "Labubu"? This is not an experiential project at the science museum, but a special "opening ceremony" carefully prepared by Shanghai Customs for children. On February 28th, 15 representatives of teachers and students from Zhuyuan Primary School in Pudong New Area walked into the Shanghai Customs Intellectual Property Protection Center for Science and Technology Innovation Enterprises, a brand of legal culture at the municipal level in Shanghai. They embarked on a journey of exploration with the theme of "Innovation Leading the Rule of Law", experiencing the power of the rule of law in an immersive experience.
What is intellectual property? "Faced with this somewhat profound question for elementary school students, a guide from the Shanghai Science and Technology Innovation Center Customs cleverly started with children's familiar anime characters, brand logos, and beloved technology products, turning professional concepts such as trademarks, patents, and copyrights into vivid and interesting stories. It turns out that the cartoons we love to watch and the toys we love to play with are silently protected by the law behind our backs! "A classmate suddenly realized and earnestly wrote down his thoughts in a notebook.
Welcome everyone, I am Xiao Ke, a virtual tour guide. Let me take you into the cloud based Intellectual Property Customs Protection Exhibition Hall to see how customs uncles and aunties combat infringement and protect everyone's creative ideas! "In the exhibition hall, the shining appearance of AI legal assistant" Xiao Ke "instantly ignited the atmosphere and attracted waves of astonishment from teachers and students. This is precisely the result of Shanghai Customs' continuous promotion of the digital transformation of the legal culture battlefield in recent years. This exhibition hall integrates cutting-edge technologies such as AI legal assistants, VR interaction, and 3D cloud exhibition halls. The virtual guide "Xiaoke" provides intelligent explanations throughout the entire process, realizing a new mode of legal education that resonates online and on the same frequency, and is open 24/7. It injects full technological energy into serious legal knowledge.
Please open your eyes and distinguish between the two Labubus in front of you, which one is real? ”Customs officers took out original infringing toys seized at Shanghai Port over the years and invited students to become "little law enforcers" to personally experience the real scene of port law enforcement in real-life interactions. As a port that consistently ranks among the top in terms of seized batches and quantities of infringing goods nationwide, Shanghai Customs spares no effort in protecting intellectual property rights. In recent years, Chinese original trendy games represented by Labubu have become popular worldwide, and the risk of infringement behind them has also emerged. In 2025 alone, Shanghai Customs has intercepted over 100000 infringing toys through multiple channels such as sea, air, and mail transportation, effectively maintaining the international reputation of "Made in China" and providing strong support for excellent domestic brands to set sail overseas.
As the visit was coming to an end, the customs officer posed an open-ended question: "What can we do as elementary school students to protect innovation?" The children eagerly raised their hands to speak, "In the future, I can also be my mother's' appraiser 'to determine if she has bought a fake Labubu! ”If my painting is plagiarized by someone else, I will also be very sad. Thank you to the customs uncles and aunties for guarding our originality and imagination! "In the naive words, there is already a clear understanding of infringement and a vague awareness of protecting innovation. This may be the most precious harvest of this unique "first lesson of the school year".
In recent years, while cracking down on infringement and illegal activities, Shanghai Customs has also actively cultivated enterprises with independent intellectual property advantages. It has continued to make efforts in areas such as tax reduction and exemption for scientific and technological innovation, cross-border facilitation of research and development products, and promotion of foreign-related rule of law, striving to create a good atmosphere for the whole society to abide by the law and promote innovation. Ye Jun, Deputy Director of Customs at the Shanghai Science and Technology Innovation Center, said, "Relying on the city level legal system to accurately popularize law to the public and strengthen intellectual property protection is not only to escort the innovation path of 'Made in China', but also to sow a seed in the hearts of the public and the next generation. When the awareness of protecting intellectual property takes root and sprouts, the concept of 'building Shanghai into a highland of scientific and technological innovation' can be more deeply rooted in people's hearts