Lianjiang Customs' 'Combination Fist' Helps Small Appliances Expand Overseas' Circle '
The picture shows a customs officer from Lianjiang inspecting the production status of exported products in the production workshop of a small household appliance enterprise
Based on the characteristics of Lianjiang's small household appliance industry, Lianjiang Customs has launched a "combination of measures" such as origin visa, AEO cultivation certification, and technology and trade warning, empowering the upgrading of local characteristic industries throughout the entire chain. According to statistics, by 2025, the customs will issue a total of 1748 certificates of origin, with a value of approximately 426 million yuan, and add 10 new visa countries, helping to continuously expand the global "friend circle" of Lianjiang small appliances.
Paper gold opens up new overseas markets
In the production workshop of Guangdong Gaobo Electric Appliance Co., Ltd., multiple production lines are operating at full capacity, and workers are busy rushing to produce batches of newly developed insulated electric kettles. This batch of products will soon land smoothly in emerging markets such as Pakistan with the tariff benefits of the China Pakistan Free Trade Agreement Certificate of Origin.
The certificate of origin enjoys the reputation of 'paper gold' in international trade, and the precise guidance of customs has enabled our products to enjoy customs clearance benefits in one step, opening the door to new markets in an instant! "Said Manager Mei, the head of customs affairs at Gaobo Company. Benefiting from Lianjiang Customs' precise guidance on visa of origin, optimization of visa service process, customized visa scheme and other measures, the export performance of enterprises has achieved continuous growth, and it is planned to further expand exports to countries along the "the Belt and Road" in the future.
The compass anchors the new international standard
At the exhibition of research results on Lianjiang Customs' technical and trade measures and the promotion of foreign trade policies, Professor Song from the Zhanjiang Small Home Appliance Export Research Group proposed that based on the small home appliance technology and trade base, an "Overseas Market Analysis Center" should be established to promote the cross-border development of Lianjiang's small home appliance products through the collaboration of the "government customs association" three parties.
To establish a foothold in the global market, products must keep up with international standards. To assist the development of small household appliance enterprises, Lianjiang Customs relies on the Small Household Appliance Technology and Trade Base to provide full process services for exhibitions such as the Spring and Autumn Canton Fairs. On site technical and trade compliance consulting services are provided to help enterprises accurately connect with overseas merchants; Organize technical standards and qualification assessment related seminars to help small home appliance enterprises timely grasp the latest standards such as Indonesia's SNI certification system and the EU RoHS directive, provide direction for product iteration, and offer precise guidance for Lianjiang small home appliance enterprises to expand their overseas thinking.
The technology and trade base has accurately anchored the core points of international standards for us, allowing us to take the lead in international competition! "Said the person in charge of Zhanjiang Fushun Electric Appliance Co., Ltd. Under the guidance of customs, the company's products closely follow international standards, and the recognition of overseas markets continues to rise.
The 'golden business card' enhances competitiveness in going global
AEO certification is a "golden signboard" for enterprises to enter the international market. Lianjiang Customs is deeply involved in promoting and cultivating relevant policies, helping enterprises achieve cost reduction, efficiency improvement, and upgrading through certification. Guangdong Huaqiang Electric Appliance Co., Ltd., which just passed the AEO certification review in December 2025, is a beneficiary.
The AEO certification is deeply aligned with our brand upgrade strategy, "said Wen Caiqing, Director of Huaqiang Company." Thanks to the 45 convenient measures of AEO certification, our products have been sold to more than 20 countries around the world this year, and our export growth momentum is good. ”
At present, Lianjiang Customs has promoted 7 small household appliance enterprises to pass AEO certification, accounting for 29.2% of the total number of AEO high certified enterprises in Zhanjiang City. With the "green passport" of international trade, it provides more convenience for small household appliance enterprises to stabilize orders and expand markets in international trade, and increases more confidence and confidence.
Yang Weiguo, the main person in charge of Lianjiang Customs, stated that in the future, Lianjiang Customs will continue to focus on the needs of enterprises going abroad, continuously optimize work processes for the "pain points and blockages" of small household appliance exports collected in daily work, and combine with the opportunity of the Hainan Free Trade Port's closure to deepen the promotion of policies such as origin visas, technical trade services, AEO certification, cross-border e-commerce, and standardized declaration. With more accurate full chain services, Lianjiang Customs will support the high-quality "going abroad" of small household appliances and contribute to the high-quality development of local foreign trade.