China Guomen Times: Ningbo Junma Lantern is selling well in the United States
Recently, in the warehouse of Ningbo Haiwen Import and Export Co., Ltd., workers are skillfully inspecting and packaging red lanterns with the Chinese zodiac horse pattern printed on them. A batch of lanterns carrying the Chinese New Year flavor is about to be shipped to the United States.
With the continuous increase of China's international influence, products containing traditional Chinese culture are becoming increasingly popular in overseas markets. In the first 20 days of January this year, the company's lantern exports reached 1.3 million yuan, an increase of nearly 20% compared to the same period last year, and orders experienced explosive growth. When customers place orders, they will specifically specify design styles rich in Chinese elements, "said Yu Anbo, the general manager of Ningbo Haiwen Import and Export Co., Ltd." Especially the lanterns with the zodiac horse pattern, which symbolize the beautiful meaning of 'leading the way' and 'achieving success', are particularly popular. "Nowadays, Chinese lanterns have already broken through the overseas Chinese circle, entered the fashion industry with unique cultural charm, and entered more overseas families.
In order to ensure the smooth export of festive cultural products such as lanterns with strong timeliness, Yinzhou Customs under Ningbo Customs has implemented precise policies and launched a series of special service measures. In response to the surge in export orders before the holiday, a "green channel" has been opened for relevant enterprises, and convenient supervision models such as "advance declaration" and "appointment inspection" have been implemented to ensure the shipment of goods and clothing by ship, and to steadily seize the peak sales season in overseas markets. At the same time, the Ningbo Customs' "Technology and Trade Service Express" continues to make efforts to push the latest foreign trade policies, technical standards, and market access requirements to enterprises in the first time, helping them effectively avoid trade risks and steadily expand overseas markets. From fast customs clearance to information support, a complete set of service combinations has built a stable and reliable defense line for cultural products to go global.
Next, Yinzhou Customs will continue to strengthen guidance and assistance for the protection of intellectual property rights of enterprises. By providing personalized services such as "one enterprise, one policy", we will help enterprises safeguard their independent brands and innovative design achievements, and ensure that more Chinese cultural products set sail overseas.
(Correspondent Xu Lu of this newspaper)