Rongchang Braised Goose Debuts in Hong Kong's Chongqing Flavor Fragrant Fragrant Xiangjiang Market

Yongchuan Customs conducted on-site supervision on the export of braised geese from Rongchang.

On January 28th, a batch of Rongchang braised geese worth over 90000 yuan were successfully shipped to Hong Kong, China, marking the first official presentation of this Chongqing specialty cuisine with a history of over 360 years on the dining table in Hong Kong.

As a traditional cuisine that combines the essence of Cantonese braised dishes with the spiciness and freshness of Sichuan cuisine, Rongchang braised goose is made from the local "Yuzhou White Goose". After hundreds of years of inheritance and innovation, it has gradually formed a unique flavor with a bright red color, strong five spice flavor, and moderate softness and hardness. The fresh aroma of ginger and scallions complements the slightly spicy taste, becoming one of the most representative regional food business cards in Chongqing. In the past, Rongchang Stewed Goose lacked the opportunity to become famous overseas. Now, with the help of Internet promotion, the brand awareness has been greatly improved, making it possible for Rongchang Stewed Goose to go out to sea.

After the explosion of Rongchang braised goose, we opened up potential orders in Hong Kong. However, we have never engaged in export business and are not familiar with the relevant regulations and export processes. We have been worried that we may not be able to export smoothly, "said Wang Long, the person in charge of Chongqing Goose Tang Food Co., Ltd., a Rongchang braised goose production enterprise.

In order to address the concerns of enterprises and assist them in "going global", Yongchuan Customs, a subsidiary of Chongqing Customs, took the initiative to take the lead and immediately established a specialized team for exporting braised geese. They conducted on-site research on Rongchang white goose breeding, slaughtering, and processing enterprises, accurately matched their needs, and built a communication bridge between customs and enterprises.

Yongchuan Customs focuses on the export requirements of the port, carries out the "Customs Director delivers policies to the doorstep" activity, and collaborates with the commerce and agriculture departments of Rongchang District to provide on-site "hands-on" guidance. Assist enterprises in establishing a quality control system in the breeding process, guide them to benchmark national standards and optimize the breeding environment, and build a solid defense line for raw material supply guarantee; Conduct in-depth training for braised goose slaughtering and processing enterprises in the slaughtering and processing process, and assist in completing the registration of export food production enterprises; At the same time, organize experts to provide on-site guidance, explain the entire export declaration process, guide enterprises to make good use of the "toolbox" of technical and trade measures, and provide comprehensive guidance around the technical standards for exporting to Hong Kong, ensuring that products meet the dual standards of mainland China and Hong Kong. Nowadays, the white goose breeding farm, as well as the supporting slaughterhouse and braised goose processing plant, have all obtained registration qualifications, which has also promoted the transformation of Rongchang braised goose export from an ideal to a reality.

Next, Yongchuan Customs will regard Rongchang braised goose as a new calling card for promoting high-level opening up to the outside world and comprehensive rural revitalization. We will continue to strengthen cooperation and cooperation with local government departments, follow up on the export intentions of enterprises, provide guidance for the filing of "one enterprise, one policy", and make the policy "precise drip irrigation" benefit more enterprises. We will support the continuous expansion of export markets for characteristic agricultural and food products such as Rongchang braised goose, and promote the fragrance of "Ba Yu flavor" around the world.