Ningbo fruit wine is displayed on European and American shelves

Recently, in the production workshop of Ningbo Yimin Liquor Industry Co., Ltd., a "time-honored" liquor company in Ningbo, workers are carrying out filling, labeling, and packing operations in an orderly manner. A batch of specialty fruit wine is about to be exported to the North American market.  
As a century old store that has experienced the wave of commerce, Ningbo Yimin Liquor Industry Co., Ltd. adheres to integrity and innovation, and through new product development, new channel expansion, and new scene creation, enables the "old brand" to radiate new vitality in the international market. At present, the product has successfully entered multiple markets such as the United States, Canada, Australia, Southeast Asia, and Europe. Although we are a century old brand, we have always been concerned about the changes in the young market, "said Xue Dunyao, the relevant person in charge of the company." Based on the love of young people for fruit flavored wines, we have carefully developed more than 10 fruit flavored wines such as green plum, lychee, osmanthus, etc. on the basis of ancient brewing techniques, which are very popular among young Chinese overseas
To ensure the smooth export of local specialty fruit wine, Ningbo Customs proactively connects with "time-honored" enterprises and provides full support from production to export. Based on the actual situation of the enterprise, we will prepare policies, regulations, and admission standards for the export destination country, closely monitor the latest situation of foreign technical trade measures, regularly give lectures to the enterprise, and help it cope well. At the same time, guide enterprises to continuously improve their product quality and safety management system, strictly carry out self inspection and self-control in accordance with the regulatory requirements of the export destination country, and enhance the "hard power" of export products. In addition, the customs also provides convenient measures for food exports, such as scheduled inspections, immediate reporting and inspection, and cloud issuance of inspection and quarantine certificates, to ensure that various types of alcoholic beverages can be efficiently and smoothly transported overseas.  
According to statistics, in the first 11 months of 2025, the export value of alcoholic beverages and beverages in Ningbo City was 169 million yuan, a year-on-year increase of 16.61%.