Front page of Ningbo Daily: Global 'Chasing' Exhibition, 'Yong' Chases Spring Tide

On January 6th local time, at the International Consumer Electronics Show in Las Vegas, China, Huang Taogang, the general manager of Ningbo Congyue Technology, bid farewell to a group of merchants and immediately connected with reporters to showcase the company's three major highlights: a 180 square meter booth, co branded sales with American professional basketball stars, and an artificial intelligence interactive experience.
As the world's first industry exhibition this year, the Las Vegas International Consumer Electronics Show is known as the "barometer" of global technology innovation and the consumer electronics industry. At this exhibition, 38 companies from Ningbo, including Yue Technology, Zhongyin Battery, and Yema Battery, participated with a total of 50 booths, competing with the global electronic "cutting-edge goods" on the same stage. The number of exhibitors and booth area reached a record high in recent years.
Taking Congyue Technology as an example, it participated in the exhibition for the first time last year with a booth area of 54 square meters. This year, the total area is more than three times that of the original. Not only that, the company also signed a sponsorship agreement with the National Association of Automobile Manufacturers' Professional Racing League, established a global partnership with the Golden State Warriors of the NBA, and signed a contract with the team's famous star Butler.
Looking at this outdoor power supply and automotive emergency multifunctional product, we have used first principles reconstruction technology to increase power by 30% while maintaining industry-leading performance and the same volume. The functional modules have been expanded from one to three. "Pointing to one new product on the exhibition stand, Huang Tao is as knowledgeable as a family. On one side of the booth, there is also a Butler joint signing area, which attracts many customers to clock in and place orders.
At the same time, Ningbo merchants heading to Frankfurt, Germany have entered the countdown to the "chase" exhibition.
Yesterday morning, in the warehouse of Boyang Home Textile in Ningbo, staff were packing fabrics with Jiangnan water town patterns, newly developed pillows, and multifunctional bedding products. In three days, we will fly from Shanghai to Germany to participate in the Frankfurt Home Textile Exhibition, and the exhibits will arrive by air at the same time, "said Wu Ronghua, the foreign trade manager of Boyang Home Textile. With a booth area of 15 square meters, every inch of land is valuable, and it is necessary to highlight product features within a limited space while strictly controlling logistics costs.
After more than 30 years of deep cultivation in the domestic market, Boyang Home Textile has established over 1200 stores nationwide. Wu Ronghua said, "Being at the top of a single field is not considered strong, and the development of a company is better than its overall score." In his opinion, both domestic and foreign sales must be "answered" at the same time. Only by making good use of both domestic and international markets and resources can we succeed in global competition.
"Europe and the United States are the key positions for brands to go abroad. International exhibitions can not only show the image, but also check the customers. The demand of emerging markets along the 'the Belt and Road' is growing fast and has great potential." Wu Ronghua said, "In the following spring Canton Fair, we will strike while the iron is hot, seize the moment, and firmly grasp the orders for the new year."
In the conference room of Ningbo Oude Exhibition Company, the exhibition follow-up form is filled with information. This month alone, there are 8 international exhibitions including the Hong Kong Baby and Children's Toy Fair, the London Clothing and Fabric Fair, and the Frankfurt Home Textile Fair, covering markets in Asia, Europe, and America. Wherever the enterprise goes, our services follow, "said Li Kai, the head of the company.
"In January of this year, our company organized more than 50 Ningbo enterprises to go to many places around the world to grab orders." Zhou Qian, the head of Ningbo Century Exhibition Company, told reporters that the team had investigated the demand of the target market in advance, and provided suggestions for the enterprises to choose their exhibits and design their booths. "Last year, some enterprises won orders of millions of dollars through the exhibition we docked with.".
Start the sprint with diligence to catch up with the new. In the eyes of foreign trade professionals in Ningbo, this is a norm.
According to statistics from Ningbo Customs, in the first 11 months of last year, there were 28000 private business entities with import and export performance in Ningbo, achieving an import and export volume of 1.02595 trillion yuan, surpassing the trillion yuan mark one month earlier than the previous year. The proportion of foreign trade in the same period increased by 1.2 percentage points to 77.6% compared to the same period last year, driving the total import and export volume of Ningbo to increase by 3 percentage points.
Behind this, we cannot do without tens of thousands of Ningbo foreign trade personnel who are expanding overseas. Last year, Ningbo launched the "Thousand Groups, Ten Thousand Enterprises" market expansion campaign, continuously sending a strong signal of encouraging "enterprises to expand their markets and foreign businesses to come in". According to the statistics of the Municipal Bureau of Commerce, last year, our city promoted more than 6000 secondary enterprises to participate in 167 overseas key exhibitions, with an exhibition area of over 70000 square meters, achieving double-digit growth in import and export volume for some emerging markets.
The 'Ningbo Trade Global' Action in 2026 has been fully launched! "The person in charge of the Municipal Bureau of Commerce told reporters that in order to further highlight the characteristics and highlights of Ningbo's manufacturing and global trade, at the beginning of the new year, our city has launched the 'Ningbo Trade Global' exhibition and expansion action, and issued an invitation to the world to 'share Ningbo's excellent products with the world'.
It is reported that in the first quarter of this year alone, our city has set up traditional market exhibitions such as the Birmingham Consumer Goods and Gifts Expo in the UK and the Paris International Clothing and Apparel Procurement Exhibition in France, as well as emerging market exhibitions such as the Moscow International Stationery and Office Equipment Exhibition in Russia, the Mexico City Hardware Exhibition, and the Vietnam International Furniture and Interior Decoration Accessories Exhibition. More than 1400 companies will participate in nearly 30 exhibitions overseas.