China Guomen Times: Seizing the Global High end Market with Yuyao Beauty and Hairdressing Equipment

Recently, in the workshop of Ningbo Beiya Electric Appliance Co., Ltd. (hereinafter referred to as "Beiya Electric"), workers proficiently assemble products, pack and pack them, and monitor the real-time data on the large screen to display the current production progress.
The electric push shear that is queuing up from the assembly line is the latest product developed by Beiya Electric. This product upgrades ordinary motors to brushless motors, featuring high power, low noise, and long service life, and has attracted a large number of orders since its launch.
At present, the monthly average shipment of electric scissors is 350000 units, "said Song Jianli, the general manager of Beiya Electric. The company focuses on the research and development, production, and export of beauty and hairdressing appliances such as electric scissors, razors, and hair dryers to markets in Europe, America, and the Middle East. In recent years, facing the complex international environment, enterprises have been honing their internal strength, anchoring the market for innovation, actively carrying out product research and development, technological upgrades, and brand building.
In the fiercely competitive beauty and hairdressing equipment market, we must break through homogeneous competition with innovation, only in this way can we continue to stay at the forefront of the industry, "said Song Jianli. In recent years, Beiya Electric has invested over 15 million yuan in research and development funds to improve the technological content of its products. It has obtained more than 50 design patents and over 20 utility model patents. At the same time, by deeply cultivating brand value in segmented markets, its independent brand has entered the global high-end market with a positioning of "high-end and specialization".
In response to the development needs of enterprises, Yuyao Customs, under the jurisdiction of Ningbo Customs, guides enterprises to apply for intellectual property customs protection filing and strengthens the protection of the entire chain of export product brands. At the same time, providing guidance on tariff policies under free trade agreements to assist enterprises in expanding into international markets.  
In addition to traditional beauty and hairdressing appliances such as electric scissors, razors, and hair dryers, the export of new products such as beauty devices and face masks that have emerged in recent years is also growing.  
In the sterile workshop of Ningbo Yimei Sunlight Precision Manufacturing Co., Ltd. (hereinafter referred to as "Yimei Sunlight"), workers wearing blue isolation suits are rushing to produce LED red light beauty devices. This is a Sino foreign joint venture specializing in the production of optical beauty devices. Since its establishment in 2017, it has successively obtained global medical grade certifications such as MDSAP and ISO13485, as well as CFDA and FDA medical device certifications, gradually establishing its own brand's leading position in the photon beauty device industry.  
On the basis of consolidating traditional markets, Yimei Sunlight actively explores emerging markets such as Australia, New Zealand, and Southeast Asia. Recently, the company applied for a China Australia Free Trade Agreement Certificate of Origin from Yuyao Customs for a batch of products destined for the Australian market. Since the beginning of this year, the cumulative value of certificates of origin issued by Yimei Nikko has reached nearly 4 million yuan.  
In the first 10 months of this year, the export value of electric scissors and beauty equipment in Yuyao City was 350 million yuan and 160 million yuan, respectively.